Related content
- 
 Brand safetyBrand safety Brand safetyBrand safetyGARM: Small steps and big leaps in pursuit of online safetyRead more about "GARM: Small steps and big leaps in pursuit of online safety"Rob Rakowitz, Initiative Lead for WFA's Global Alliance for Responsible Media, shares on the priorities of the cross-industry group… 
- 
 Audience measurementMarketing technologyMarketing technologyData & analyticsMarketing technology Audience measurementMarketing technologyMarketing technologyData & analyticsMarketing technologyDriving brand value with emotional intelligence in contentRead more about "Driving brand value with emotional intelligence in content"This study, by AI technology company Mirriad, links emotions in entertainment content with how they drive brand value. 
- 
 Marketing technologyMarketing technologyOrganisation & structureMarketing technology Marketing technologyMarketing technologyOrganisation & structureMarketing technologyBenchmark: Customer Data Platforms (CDP)Read more about "Benchmark: Customer Data Platforms (CDP)"This benchmarks covers how WFA members handle the internal administration and management of Customer/Marketing Data Platforms. 
- 
 Brand reputationMarketing operationsData & analytics Brand reputationMarketing operationsData & analyticsCorporate Sustainability Survey ReportRead more about "Corporate Sustainability Survey Report"This WFA member survey covers our member's corporate sustainability practices. 
- 
 ChannelsMarketing procurement ChannelsMarketing procurementBenchmark: Developments in the Russian media marketRead more about "Benchmark: Developments in the Russian media market"This WFA member benchmark covers recent developments in the Russian media market, specifically new commercial policies and the push… 
- 
 Media governanceMarketing operationsMarketing procurement Media governanceMarketing operationsMarketing procurementSurvey: Media Planning & Buying Management ToolsRead more about "Survey: Media Planning & Buying Management Tools"A WFA member reached out to us with the aim to understand what Media Planning & Buying Management Tools would be recommended by… 
- 
 Media governanceDigital transformationMedia transformation Media governanceDigital transformationMedia transformationMedia Transformation - Case Study 2: Royal PhilipsRead more about "Media Transformation - Case Study 2: Royal Philips"The adoption of programmatic and ‘precision at scale’ principles, the changing nature of technology and data ownership… 
- 
 Organisation & structure Organisation & structureVoice and audio branding strategyRead more about "Voice and audio branding strategy"This benchmarks looks at various aspects of a voice and audio branding strategy, such as: where does it sit within the organisation,… 
- 
 Agency review & pitching Agency review & pitchingMajor media pitches in 2019Read more about "Major media pitches in 2019"These two documents developed by Comvergence provide overviews of the major concluded & ongoing global/multi-country media… 
- 
  Maximising the value of media using the Ebiquity Media ModelRead more about "Maximising the value of media using the Ebiquity Media Model"In this Viewpoint paper, Ebiquity considers all the different domains of media that CMOs need to master to make them work hardest… 
- 
 Media governance Media governanceSteering Media from the CentreRead more about "Steering Media from the Centre"In this paper, we discuss the advantages of steering media from the centre, as well as when and if it makes sense to do so. 
- 
 GamingMarketing effectiveness GamingMarketing effectivenessVideo gaming goes mainstream in APACRead more about "Video gaming goes mainstream in APAC"Nearly a third of major multinationals in APAC are already investing; Research reveals that more than three quarters plan to invest… 
