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Marketing operations
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We unveil WFA’s largest global study, focusing on the ‘marketer of the future’.
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Diversity & Inclusion
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What can brands do to step up their diversity and inclusion efforts?
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Agency remuneration & contractsMarketing operationsOrganisation & structure
Survey: Covid-19 global response (April 2020)
The second wave of research gathered input from senior multinational marketers on how they are reacting to the global Covid-19…
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Marketing operationsOrganisation & structure
Global Marketing Operations 2020
This document provides an overview of results of a study into marketing operations amongst WFA members, run in March 2020.
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Digital policyMarketing lawData collection & privacy
Data Safety Benchmarking & Analysis
Practical guidance for brands looking to minimise risk and manage data safety on their digital platforms, based on an analysis and…
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Audience measurementChannelsIntegrated marketingMarketing effectiveness
Webinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation
In this webinar focusses on what the future may hold for online video and how brands should treat this medium going…
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Digital policyData collection & privacy
Survey: Data ethics (2020)
WFA survey on how members are managing challenges around data ethics and what practices exist within their company.
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Agency remuneration & contractsMarketing operationsOrganisation & structure
Survey: Covid-19 global response (March 2020)
This survey gathered input from senior multinational marketers on how they are reacting to the global Covid-19 epidemic.
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ChannelsMarketing operations
Webinar+: Crisis clinic - Managing your media in the Covid epidemic
This interactive webinar and clinic with WFA, Digital Decisions and Ebiquity offers the chance to to hear how consultants are…
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Agency managementProductionMarketing procurement
Survey: Global Category Management - Displays & Point-of-Sale
WFA Sourcing Forum survey on how members are managing challenges connected to Displays and Point-of-Sale (POS).
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Audience measurementChannelsMarketing effectiveness
Mind the Gap - 2020
The 2020 Mind the Gap report by our partner Ebiquity focusses on three areas: a projection of TV audience figures up to 2025, whether…Read more about "Mind the Gap - 2020" -
Organisation & structure
Benchmark: Covid-19 Impact on Marketing
This WFA member benchmark covers how members are reacting to the Covid-19 crisis and if/how it has impacted their marketing…