Related content
-
ChannelsMarketing operationsWebinar+: Crisis clinic - Managing your media in the Covid epidemic
Read more about "Webinar+: Crisis clinic - Managing your media in the Covid epidemic"This interactive webinar and clinic with WFA, Digital Decisions and Ebiquity offers the chance to to hear how consultants are…
-
Agency managementMarketing procurementSurvey: Global Category Management - Displays & Point-of-Sale
Read more about "Survey: Global Category Management - Displays & Point-of-Sale"WFA Sourcing Forum survey on how members are managing challenges connected to Displays and Point-of-Sale (POS).
-
Audience measurementChannelsMedia transformationMarketing effectivenessMind the Gap - 2020
The 2020 Mind the Gap report by our partner Ebiquity focusses on three areas: a projection of TV audience figures up to 2025, whether…Read more about "Mind the Gap - 2020" -
Organisation & structureBenchmark: Covid-19 Impact on Marketing
Read more about "Benchmark: Covid-19 Impact on Marketing"This WFA member benchmark covers how members are reacting to the Covid-19 crisis and if/how it has impacted their marketing…
-
Alcohol marketingSelf-regulationMarketing lawAlcohol Marketing: literature review
Read more about "Alcohol Marketing: literature review"A review of academic evidence on the effect of alcohol marketing on youth choices, preferences, and behaviours
-
Agency managementMarketing procurementBenchmark: Innovation Funds
Read more about "Benchmark: Innovation Funds"This WFA member benchmark covers how members are managing funding for innovation.
-
Agency evaluation & performanceAgency review & pitchingMarketing procurementBenchmark: Strategic Design Agencies
Read more about "Benchmark: Strategic Design Agencies"This WFA member benchmark examines how members are working with strategic design agencies.
-
Marketing procurementBenchmark: Working/non-working marketing spends
Read more about "Benchmark: Working/non-working marketing spends"This WFA member benchmark covers how members are evolving the use and definition behind working/non-working marketing spends.
-
Integrated marketingOrganisation & structureMarketing effectivenessWFA Global Marketing Effectiveness report
Read more about "WFA Global Marketing Effectiveness report"This document provides an overview of results of a study into marketing effectiveness amongst WFA members.
-
Audience measurementMarketing technologyMarketing technologyData & analyticsMarketing technologyDriving brand value with emotional intelligence in content
Read more about "Driving brand value with emotional intelligence in content"This study, by AI technology company Mirriad, links emotions in entertainment content with how they drive brand value.
-
Agency remuneration & contractsMarketing procurementTransparency in global production
Read more about "Transparency in global production"Survey on global content production transparency.
-
InfluencersInfluencersIntegrated marketingBenchmark: Recommended tools and partners for influencer marketing
Read more about "Benchmark: Recommended tools and partners for influencer marketing"This WFA member benchmark covers recommended tools and partners for influencer marketing.