Posts about Marketing strategy

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1. 
   News

   3 April 2019
   Brand purpose

   WFA launches Guide to Better Marketing

   WFA

   Guide gathers insights from 10 years of exploring what makes for great marketing in the digital age

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2. 
   Case studiesReports & whitepapers

   3 April 2019
   Media governanceDigital transformation

   Media Transformation Case Study: Deutsche Telekom

   WFA

   This document examines the international ‘media transformation’ that Deutsche Telekom has been through over recent years…

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3. 
   Press releases

   28 March 2019

   WFA urges brands to hold platforms to account

   WFA

   WFA has called on all brands globally to hold social media platforms to account in light of recent failures to block dangerous and…

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4. 
   Press releases

   27 March 2019

   Marketing and Policy teams need to work more closely together, shows new WFA research

   WFA

   Marketing and policy teams both say they want to collaborate more but admit there’s too little interaction today

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5. 
   Press releases

   26 March 2019

   Mastercard’s Raja Rajamannar named WFA President

   WFA

   Philip Myers, SVP Global Public Policy and Government Affairs at PepsiCo, becomes new Deputy President

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6. 
   Opinions

   15 March 2019

   In the spotlight: AANA Australia’s John Broome

   WFA

   Meet John Broome, CEO of AANA

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7. 
   Benchmarks & surveys

   12 February 2019
   ProgrammaticDigital transformationMarketing technologyMarketing technology

   Benchmark: Programmatic Practice & Proficiency in APAC

   WFA

   23 senior client-side marketers and leaders across the Asia Pacific Region provided their responses to 6 questions on programmatic…

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8. 
   Opinions

   31 January 2019
   Brand safetyBrand safetyMarketing capabilitiesOrganisation & structure

   David Wheldon: The ground is changing but the basics remain the same

   David Wheldon

   WFA President on why a complex operating environment shouldn't be a distraction from getting the basics right

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9. 
   Press releases

   14 January 2019
   Marketing capabilitiesOrganisation & structure

   WFA launches Global Media Board

   WFA

   WFA Global Media Board will help make WFA’s Global Media Charter a reality

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10. 
    Benchmarks & surveys

    7 January 2019
    Agency remuneration & contractsAgency review & pitchingMarketing procurement

    Global Agency Remuneration 2018

    WFA, The Observatory

    This document contains the results of an online survey conducted in Q3 2018, which explored the evolution of global agency…

    Read more about "Global Agency Remuneration 2018"
11. 
    Press releasesBenchmarks & surveys

    6 December 2018
    ProgrammaticDigital transformationMarketing technologyMarketing technology

    WFA study ranks countries by programmatic maturity

    WFA

    Advertisers need to tailor approach according to market development

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12. 
    Benchmarks & surveys

    28 November 2018
    ChannelsData & analytics

    TV and online video costs to rise considerably, forecasts show

    WFA

    WFA Outlook 2019 provides media costs forecasts for 50 markets across seven offline and online media

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