Posts about Marketing procurement

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  1.    Benchmark: Category management pass-through or 3rd party costs
    Agency remuneration & contractsMarketing procurement

    Benchmark: Category management pass-through or 3rd party costs

     WFA member bechmark. For additional details, please log in.

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  2.    Benchmark on global sponsorship investments
    Marketing operationsMarketing procurementOrganisation & structure

    Benchmark on global sponsorship investments

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  3.    Benchmark on sourcing post-production
    Agency rostersMarketing procurementOrganisation & structure

    Benchmark on sourcing post-production

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  4.    Benchmark on Supplier Relationship Management (SRM) models
    Agency evaluation & performanceAgency managementAgency rostersMarketing procurementOrganisation & structure

    Benchmark on Supplier Relationship Management (SRM) models

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  5.    Webinar: Marketing Production Trends for 2019
    Marketing procurement

    Webinar: Marketing Production Trends for 2019

    Webinar with Advertising Production Resources (APR) on global marketing production trends for…

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  6.    Evolving marketing procurement beyond costs
    Marketing procurement

    Evolving marketing procurement beyond costs

    How do you move beyond a pure focus on savings and demonstrate the value marketing procurement creates for the business?

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  7.    Media Agency Models & Remuneration 2019
    Agency remuneration & contractsMarketing procurementOrganisation & structure

    Media Agency Models & Remuneration 2019

    This report covers how 50 companies structure their global media agency relationships and how these relationships are expected to…

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  8.    Webinar: Global Agency Remuneration 2018
    Agency remuneration & contractsMarketing procurement

    Webinar: Global Agency Remuneration 2018

    A webinar covering some of the key findings from our joint study on Global Agency Remuneration with The Observatory…

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  9.    2019 Marketing Production Trends
    Marketing procurement

    2019 Marketing Production Trends

    Top advertising production trends in the industry that will affect the way content is produced this year across video, photography,…

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  10.    7 in 10 clients: changing remuneration models will improve relations with agencies
    Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurement

    7 in 10 clients: changing remuneration models will improve relations with agencies

    Use of performance and value-based remuneration continues to rise as advertisers put greater emphasis on outputs

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  11.    Diversity & Inclusion in the Production Industry
    Marketing procurement

    Diversity & Inclusion in the Production Industry

    White Paper from APR and WFA on diversity & inclusion with a focus on production

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  12.    Photography: Product, Beauty & Life Style Shoots
    Marketing procurement

    Photography: Product, Beauty & Life Style Shoots

    This matrix lists variables of photography product shoots from the most complex (most expensive) to least complex (lower costs).…

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