Posts about Marketing capabilities

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Opinions
20 December 2018

Marketing capabilitiesOrganisation & structure

What does 2019 hold for marketers?

WFA

Advertiser associations around the world share their thoughts.

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News
20 December 2018

Marketing capabilitiesMarketing effectiveness

Students compete in marketing effectiveness awards in Spain

WFA

AEA launches university programme

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Event reports
14 December 2018

Marketing capabilitiesMarketing procurementOrganisation & structure

Sourcing Forum Meeting Overview NY December 2018

WFA

The WFA Sourcing Forum members met in New York on December 2018. The key topics include challenges of the sourcing functions,…
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Event reports
28 November 2018

Agency remuneration & contractsAgency review & pitchingMarketing capabilitiesMarketing operations

8 insights for global marketers on sourcing content production

WFA

Advertisers have to produce more content, faster, better and with same or less budget. They also have to choose between a wide range…
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News
21 November 2018

CreativityMarketing capabilities

Fashion brand Diesel wins Golden Drum 2018

WFA

The Slovenian Advertisers’ Association (SOZ) organised the 25th edition of their flagship event Golden…
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News
21 November 2018

CreativityMarketing capabilities

Creativity is more important than data, say four out of 10 Norwegian advertisers

WFA

Big Advertiser Report findings released at ANFO’s annual conference

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Benchmarks & surveys
12 November 2018

Media measurementIntegrated marketingMarketing capabilitiesOrganisation & structureData & analyticsData-driven marketing

Data Driven Marketing 2018 survey results

WFA, The Customer Framework

WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback

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Benchmarks & surveysReports & whitepapers
6 November 2018

Integrated marketingBrand purposeMarketing capabilitiesOrganisation & structureData & analytics

The Road to Content Excellence

WFA

The opportunities offered by the new social and digital landscape have led to a content revolution, and the rules of the game have…
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Benchmarks & surveysReports & whitepapers
30 October 2018

Integrated marketingBrand purposeMarketing capabilitiesOrganisation & structureData & analytics

Report: The Road to Content Excellence

WFA, The Upside

WFA member report. For additional details, please log in.

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Benchmarks & surveys
9 May 2018

ChannelsAgency managementAgency review & pitchingMarketing capabilities

Benchmark on Ecommerce capabilities

WFA

WFA member benchmark. For additional details, please log in.

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Opinions
4 July 2017

Marketing capabilities

Five CMO lessons from Cannes

Rob Dreblow

While many celebrated on the Croisette, the WFA gathered 25 leading CMOs together to identify ways to solve the big challenges…
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Opinions
1 March 2016

Marketing capabilitiesMarketing operationsOrganisation & structure

WFA breaks down walls between Insights and Media

WFA

Two of the WFA's key workstreams have hosted a first-ever joint session to identify the best way to stop silo-ed thinking.

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