Posts about Marketing Organisation & Strategy

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1. 
   Benchmarks & surveys

   19 March 2010
   Agency remuneration & contractsMarketing procurement

   Survey on agency remuneration trends in the Philippines

   WFA, PANA Philippines

   Survey with the Philippines Association of National Advertisers on trends in the evolution of creative agency remuneration and costs…

   Read more about "Survey on agency remuneration trends in the Philippines"
2. 
   Benchmarks & surveys

   10 March 2010
   Agency review & pitchingMarketing procurement

   Survey on sourcing print suppliers

   WFA

   Survey on category management of Print - working with suppliers, regional print hub models, remunerations and use of print…

   Read more about "Survey on sourcing print suppliers"
3. 
   Benchmarks & surveys

   10 March 2010
   Marketing procurement

   Survey on procurement savings and value definitions

   WFA

   Survey on how procurement measures and reports savings, defines cost avoidance and determines "value" enhancement.

   Read more about "Survey on procurement savings and value definitions"
4. 
   Benchmarks & surveys

   10 February 2010
   Marketing procurementData & analytics

   Survey on sourcing market research

   WFA

   Survey on approaches used for category management of market research.

   Read more about "Survey on sourcing market research"
5. 
   Benchmarks & surveys

   28 January 2010
   Agency remuneration & contractsMarketing procurement

   Survey on agency remuneration trends in Portugal

   WFA, APAN Portugal

   Survey with the Portuguese Advertisers Association on trends in the evolution of creative agency remuneration and costs in…

   Read more about "Survey on agency remuneration trends in Portugal"
6. 
   Benchmarks & surveys

   9 January 2010
   Agency remuneration & contractsMarketing procurement

   Survey on agency remuneration trends in Bulgaria

   WFA, BAA Bulgaria

   Survey with the Bulgarian Advertisers Association on trends in the evolution of creative agency remuneration and costs in…

   Read more about "Survey on agency remuneration trends in Bulgaria"
7. 
   Benchmarks & surveys

   19 October 2009
   Agency remuneration & contractsMarketing procurement

   Survey on agency remuneration trends in India

   WFA, ISA India

   Survey with the Indian Society of Advertisers on trends in the evolution of creative agency remuneration and costs in India.

   Read more about "Survey on agency remuneration trends in India"
8. 
   Benchmarks & surveys

   3 October 2009
   Agency evaluation & performanceAgency remuneration & contractsMarketing procurement

   Survey on sponsorship investment, budget setting and measurement (2009)

   WFA

   Survey on sponsorship investment levels, budget setting and activation costs, ROI and measurement, and the trends around target…

   Read more about "Survey on sponsorship investment, budget setting and measurement (2009)"
9. 
   Benchmarks & surveys

   19 July 2009
   Agency evaluation & performanceAgency remuneration & contractsMarketing procurement

   Survey on agency remuneration trends in Japan

   WFA, JAA Japan

   Survey with the Japan Advertisers Association on trends in the evolution of creative agency remuneration and costs in Japan.

   Read more about "Survey on agency remuneration trends in Japan"
10. 
    Benchmarks & surveys

    26 January 2009
    Agency review & pitchingMarketing procurement

    Benchmark on loyalty marketing suppliers

    WFA

    Benchmark with the sourcing network on loyalty marketing suppliers and specialist agencies who can manage rewards programmes.

    Read more about "Benchmark on loyalty marketing suppliers"