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My five takeaways from Cannes 2023
This year’s Cannes Lions had a real buzz about it. Clients seemed re-energised by the reprioritisation of creative…
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Brands say Responsible Marketing Frameworks are more important than ever but coverage of all the key issues remains patchy
WFA research finds 88% of large corporates have a Responsible Marketing Framework but they rarely cover all priority areas;…
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Marketing operationsOrganisation & structure
Spotlight on marketing and sustainability: bridging the gaps around the world
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ChannelsMarketing capabilitiesMarketing operationsMarketing effectiveness
Spotlight: Building Your Brand in an eCommerce Environment
Amidst the hustle and buzz of livestreaming, shoppertainment and blockbuster single-day shopping sprees, what do brands need to…
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Marketing operations
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Webinar: Where do great ads thrive?
In an increasingly volatile landscape, which environments can advertisers trust to reflect ambition of their brands?
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Agency remuneration & contractsMarketing operationsOrganisation & structure
Survey: Covid-19 global response (September 2020)
The fourth wave of research again gathered input from senior multinational marketers on how they are reacting to the ongoing global…
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Webinar: The Low Touch Economy
Join guest speaker Nick De Mey, Insights lead & Co-founder of Board of Innovation, as we focus on recovery in a world with…