Posts about Integration Forum

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1. 
   Benchmarks & surveys

   31 January 2022
   Marketing capabilities

   Benchmark: Investment in Marketing Capability (2021)

   WFA

   This WFA member benchmark examined the investment in marketing capability building .

   Read more about "Benchmark: Investment in Marketing Capability (2021)"
2. 
   Videos & webinars

   28 January 2022
   Organisation & structure

   Spotlight: Shift - A Marketing Re-think

   WFA

   The pandemic has further intensified consumer adoption and reliance on the internet. While this increases opportunities for global…

   Read more about "Spotlight: Shift - A Marketing Re-think"
3. 
   Event reports

   14 December 2021
   Integrated marketingMarketing operations

   Capability Forum Overview (October 2021)

   WFA

   Meeting overview and presentations from WFA’s Capability Forum meeting on 20 October 2021, which took place remotely.

   Read more about "Capability Forum Overview (October 2021)"
4. 
   Event reports

   14 September 2021
   Agency managementIntegrated marketing

   Agency Management Forum Overview (September 2021)

   WFA

   Meeting overview and presentations from WFA’s Agency Management meeting on 14 September 2021, which took place remotely.

   Read more about "Agency Management Forum Overview (September 2021)"
5. 
   Event reports

   8 June 2021
   Integrated marketingMarketing operations

   Capability Forum Overview (June 2021)

   WFA

   Meeting overview and presentations from WFA’s Capability Forum meeting on 8 June 2021, which took place remotely.

   Read more about "Capability Forum Overview (June 2021)"
6. 
   Event reports

   19 May 2021
   Agency managementIntegrated marketing

   Agency Management Forum Overview (May 2021)

   WFA

   Meeting overview and presentations from WFA’s Agency Management meeting on 19 May 2021, which took place remotely.

   Read more about "Agency Management Forum Overview (May 2021)"
7. 
   Videos & webinars

   23 February 2021
   InfluencersInfluencersIntegrated marketing

   Spotlight: How to win the hearts of Gen Z in 2021

   WFA

   Born between 1996 and 2015, Gen Z is estimated to become the largest generation of consumers in just a few years. Businesses that…

   Read more about "Spotlight: How to win the hearts of Gen Z in 2021"
8. 
   Benchmarks & surveysReports & whitepapers

   18 February 2021
   Marketing capabilitiesMarketing operationsOrganisation & structure

   What marketing talent wants

   WFA

   Company and marketing department attributes that resonate with today's marketer

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9. 
   Benchmarks & surveys

   17 December 2020
   Agency management

   Benchmark: Agency collaboration

   WFA

   WFA member survey on KPIs, success factors and challenges for agency collaboration.

   Read more about "Benchmark: Agency collaboration"
10. 
    Opinions

    16 December 2020

    WFA Forum Chairs look back on 2020

    WFA

    We asked the chairs of our WFA working groups to reflect on what 2020 meant for the global media, marketing and digital policy…

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11. 
    Videos & webinars

    18 November 2020
    Agency managementMarketing operationsOrganisation & structure

    Spotlight: Global Trends in Creative In-Housing

    WFA

    The subject of in-housing creative services has been increasingly prevalent in recent years with 57% of WFA members currently having…

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12. 
    Opinions

    27 October 2020
    Agency rosters

    Client views on developing creative in-house

    WFA

    Recent WFA research identified increased use of in-house creative teams among many of our members. We asked four brands to…

    Read more about "Client views on developing creative in-house"