Posts about Innovation

Related content

1. 
   Press releases

   19 June 2019

   WFA launches the Voice Coalition at Cannes Lions

   WFA

   Group aims to foster understanding of the best way for brands and consumers to benefit from voice commerce

   Read more about "WFA launches the Voice Coalition at Cannes Lions"
2. 
   Case studiesReports & whitepapers

   3 April 2019
   Media governanceDigital transformationMedia transformation

   Media Transformation Case Study: Deutsche Telekom

   WFA

   This document examines the international ‘media transformation’ that Deutsche Telekom has been through over recent years…

   Read more about "Media Transformation Case Study: Deutsche Telekom"
3. 
   Benchmarks & surveys

   16 October 2017
   Marketing technologyDigital transformationMarketing technologyData & analyticsData collection & privacyData-driven marketingMarketing technology

   Benchmark on Ad pre-testing

   WFA

    WFA member benchmark. For additional details, please log in.

   Read more about "Benchmark on Ad pre-testing"
4. 
   Benchmarks & surveys

   4 July 2017
   Integrated marketingOrganisation & structureData & analytics

   Survey Results: Marketing Capability Programmes

   WFA, Circus Street

   WFA member survey. For additional details, please log in.

   Read more about "Survey Results: Marketing Capability Programmes"
5. 
   Videos & webinars

   3 February 2017
   Agency management

   Webinar: Accelerating your startup programme

   WFA, Nestle

   In this webinar, WFA will share the results from a recent study into how big brands are developing their start-up…

   Read more about "Webinar: Accelerating your startup programme"
6. 
   Reports & whitepapers

   31 January 2017
   Digital transformation

   ‘SPARCS’ – a framework to plan for your digital transformation

   WFA, FutureMarketer

    The following advice relating to digital transformation emerged from FutureMarketer during a WFA meeting.

   Read more about "‘SPARCS’ – a framework to plan for your digital transformation"
7. 
   Reports & whitepapers

   12 November 2015
   ChannelsInfluencersInfluencers

   Building Social Communities

   WFA, STATSIT

   What are the key forces behind successful social communities, how to systematically nurture them for consumer to consumer advocacy,…

   Read more about "Building Social Communities"
8. 
   Benchmarks & surveys

   19 February 2015
   Integrated marketingData-driven marketing

   Benchmark on sensory and behavioural marketing

   WFA

   Member benchmark on how research is conducted within sensory and behavioural marketing, exploring % of research budget allocation,…

   Read more about "Benchmark on sensory and behavioural marketing"