Posts about Influencers

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Benchmarks & surveysReports & whitepapers
30 January 2020

InfluencersInfluencersIntegrated marketing

WFA Influencer marketing survey

WFA

WFA surveyed its members on their utilization of influencer marketing - how they worked with influencers, measurable impact,…
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News
1 October 2019

InfluencersInfluencers

The Netherlands publishes influencer marketing guide and checklist

WFA

New white paper produced by bvA’s taskforce on influencer marketing

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Reports & whitepapers
31 July 2019

InfluencersInfluencersIntegrated marketing

Working with celebrities and influencers in China

R3

White papers on KOL (Key Opinion Leaders) market practices and measuring the effectiveness of celebrity and TV sponsorships in…
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Event reports
8 November 2018

ProgrammaticInfluencersInfluencersMarketing procurement

Sourcing Forum Meeting - Amsterdam November 2018

WFA

Here's an overview from Sourcing Forum last meeting in Amsterdam in November 2018

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Press releases
20 July 2018

InfluencersInfluencers

Brands to invest more on influencers

WFA

Spend will rise where influencers meet critical standards on transparency, credibility and quality of followers

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Videos & webinars
21 June 2018

InfluencersInfluencersMarketing procurement

Webinar: A strategic global sourcing approach to influencer content production

WFA, APR

As influencer marketing production options increase, available tools multiply, and the competitive marketplace becomes more…
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Event reports
6 March 2018

Digital policyMarketing lawInfluencersInfluencersData collection & privacy

PAG Meeting Overview (February 2018, Brussels)

WFA

Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 20 February 2018 in…
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Benchmarks & surveys
7 June 2017

Brand safetyBrand safetyAgency managementInfluencersInfluencersIntegrated marketingBrand reputationOrganisation & structure

Survey on Social Media & Social Content Management 2017

WFA

WFA member survey. For additional details, please log in.

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Benchmarks & surveys
24 May 2017

Agency managementAgency review & pitchingInfluencersInfluencersIntegrated marketingMarketing procurement

Benchmark on recommended influencer agencies

WFA

WFA member benchmark. For additional details, please log in.

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Reports & whitepapers
31 May 2016

ChannelsInfluencersInfluencersData & analytics

Unlocking brand value with social communities

WFA, STATSIT

Online brand communities can deliver unparalleled brand consumer engagement, loyalty and become a major force for driving revenue.…
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Reports & whitepapers
12 November 2015

ChannelsInfluencersInfluencers

Building Social Communities

WFA, STATSIT

What are the key forces behind successful social communities, how to systematically nurture them for consumer to consumer advocacy,…
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Benchmarks & surveys
1 June 2015

Agency managementInfluencersInfluencersMarketing procurementOrganisation & structure

Benchmark on managing usage rights

WFA

Research looking at how specialist agencies are used to manage the negotiation of talent rights for celebrities, actors and…
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