Related content
-
Agency managementMarketing operationsOrganisation & structureSpotlight: Housekeeping: In-house agency trends and challenges
Read more about "Spotlight: Housekeeping: In-house agency trends and challenges"WFA webinar on in-house agency trends and challenges
-
Agency managementMarketing capabilitiesIn-housing set for rapid and continued growth at major multinationals
Read more about "In-housing set for rapid and continued growth at major multinationals"According to a recent survey conducted by WFA and The Observatory International, 66% of brands now have in-house agencies, with 21%…
-
ProgrammaticAgency managementAgency remuneration & contractsMarketing operationsBenchmark: Digital in-housing from agency point of view
Read more about "Benchmark: Digital in-housing from agency point of view"WFA benchmark on In-housing Digital Media, from agencies' point of view
-
Integrated marketingMarketing capabilitiesIn-House Forum Overview (October 2021)
Read more about "In-House Forum Overview (October 2021)"Meeting overview and presentations from WFA’s In-House Forum meeting on 12 October 2021, which took place…
-
Marketing procurementOrganisation & structureDecoupling production from the creative agency and the role of the agency producer
Read more about "Decoupling production from the creative agency and the role of the agency producer"Following questions from WFA members, our partner Advertising Production resources (APR) has provided input on the topics of…
-
Agency managementMarketing operationsOrganisation & structureSpotlight: Global Trends in Creative In-Housing
Read more about "Spotlight: Global Trends in Creative In-Housing"The subject of in-housing creative services has been increasingly prevalent in recent years with 57% of WFA members currently having…
-
Agency managementIntegrated marketingMarketing capabilitiesOrganisation & structureGlobal Trends in Creative In-Housing
Read more about "Global Trends in Creative In-Housing"This study focuses on WFA members’ creative in-house agencies.
-
Creative in-housing hits 57% among multinationals, WFA report
Read more about "Creative in-housing hits 57% among multinationals, WFA report"Seventy-four percent of in-house agencies have been established in the last five years as digital opportunities drive growth
-
ProgrammaticMarketing operationsOrganisation & structureWebinar: In-housing Programmatic Media Success
Read more about "Webinar: In-housing Programmatic Media Success"This webinar covers how to make the decision on what model of in-housing is best for your business. In addition, it covers how the…
-
Agency managementAgency rostersMarketing procurementSurvey on Global Agency Relations Management: roles & responsibilities
Read more about "Survey on Global Agency Relations Management: roles & responsibilities"WFA member survey. For more details, please log in.
-
Ad fraud & verificationProgrammaticAd blockingAgency managementDigital transformationOrganisation & structureData-driven marketingThe State of Advertising
Read more about "The State of Advertising"WFA has teamed up with The Economist Group for a study into the current state of advertising.
-
ProgrammaticMedia transformationMedia Forum meeting overview (February 2019, Singapore)
Read more about "Media Forum meeting overview (February 2019, Singapore)"Overview of the Media Forum held on February 12th, 2019 in Singapore.