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  1. We’re ready for a return to Reach and Frequency
    News
    3 April 2024
    Audience measurementChannelsMedia governanceMedia transparencyProgrammaticMarketing technologyMarketing technologyMarketing technology

    We’re ready for a return to Reach and Frequency

    Matt Green

    A proper cross-media measurement solution has been an advertiser demand for years. Matt Green, WFA Director of Global Media…

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