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WFA Forum Chairs look back on 2020
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Marketing procurementWFA launches ultimate guide to value-based Marketing Procurement
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Agency evaluation & performanceGetting peak performance from evaluation
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Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingValue at the time of the virus
Read more about "Value at the time of the virus"Marketing procurement can help brands and their agencies in this rapidly-changing environment. Laura Forcetti, WFA’s Global…
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Marketing procurementThe WFA Global Sourcing Board, 6 months on
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Marketing procurementRedefining the marketing procurement value proposition
Read more about "Redefining the marketing procurement value proposition"ProcureCon Marketing London was another great opportunity to gather industry feedback on WFA’s goal of redesigning marketing…
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Marketing procurementWFA launches Global Sourcing Board
Read more about "WFA launches Global Sourcing Board"Goal is to revolutionalise the practice and perception of marketing procurement