Posts about Global Media Board

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  1. WFA issues new rallying cry for fairer, safer, more transparent and more sustainable media ecosystem for global advertisers, with publication of Global Media Charter 3.0
    Press releases
    25 April 2023
    Media governance

    WFA issues new rallying cry for fairer, safer, more transparent and more sustainable media ecosystem for global advertisers, with publication of Global Media Charter 3.0

    WFA

    Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies five priority areas covering…

    Read more about "WFA issues new rallying cry for fairer, safer, more transparent and more sustainable media ecosystem for global advertisers, with publication of Global Media Charter 3.0"
  2. Charting a new course in media for 2022 and beyond
    Opinions
    29 July 2022
    Ad fraud & verificationAudience measurementBrand safetyChannelsMedia governanceMedia transparencyProgrammaticBrand safety

    Charting a new course in media for 2022 and beyond

    Matt Green

    WFA asked major multinational clients to reflect on what the global media industry should prioritise moving forward. Matt Green,…

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  3. Marketing facing “worst-ever” talent crisis
    Press releasesBenchmarks & surveysReports & whitepapers
    28 July 2022
    Media governanceMarketing capabilitiesMedia transformation

    Marketing facing “worst-ever” talent crisis

    WFA

    Data and analytics, eCommerce and measurement top skills shortage

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