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State of the Union at Global Marketer Week 2017
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WFA announces changes to global leadership team
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Mars, Unilever and Lego leading public affairs session at Global Marketer Week
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Digital policyMarketing technologyDigital transformationMarketing technologyData & analyticsData collection & privacyData-driven marketingMarketing technologyRecommendations to master data & tech (2017)
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Marketing procurementOrganisation & structureOvercoming people & capability challenges
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WFA statement on Coalition for Better Ads standards
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Digital policyCoalition for Better Ads releases initial Better Ads standards in North America and Europe
Read more about "Coalition for Better Ads releases initial Better Ads standards in North America and Europe"Initial Ad Standards are based on comprehensive research involving more than 25,000 consumersSix desktop and 12 mobile web ad…
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WFA statement on Coalition for Better Ads standards by CEO Stephan Loerke
Read more about "WFA statement on Coalition for Better Ads standards by CEO Stephan Loerke"Stephan Loerke, WFA CEO, in relation to the release of initial Better Ads Standards for desktop and mobile web in North America and…
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Digital policyAd blockingTrying to fix the online ad experience
Read more about "Trying to fix the online ad experience"Internet users rarely agree on anything. Except maybe one thing.
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Read more about "EU Pledge announces enhancements"EU Pledge releases implementation guidelines along with more stringent common nutrition criteria across some categories
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Digital policy4 key trends from Mobile World Congress 2017
Read more about "4 key trends from Mobile World Congress 2017"Mobile World Congress is big. Surprisingly big.