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Brand purposeBrand reputationMarketing operationsOrganisation & structureWFA Global Marketer Week '23 | The big debate motion: Marketers should focus on company, not consumer behaviour change
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Diversity & InclusionWFA Global Marketer Week '23 | Cristina Diezhandino & Ali Hanan: Progressive pathways to growth
Read more about "WFA Global Marketer Week '23 | Cristina Diezhandino & Ali Hanan: Progressive pathways to growth"WFA's Global Marketer of the Year, Cristina Diezhandino, is joined on stage by Ali Hanan of Creative Equals, who has helped Diageo…
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WFA Global Marketer Week '23 | Mark Adams: Think like a designer, not a marketer
Read more about "WFA Global Marketer Week '23 | Mark Adams: Think like a designer, not a marketer"The greatest challenges we face today were produced by design and must be solved by design. They originated in the optimism of the…
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Marketing operationsOrganisation & structureWFA Global Marketer Week '23 | Rupen Desai: Regenerative marketing: Biggest opportunity of our time?
Read more about "WFA Global Marketer Week '23 | Rupen Desai: Regenerative marketing: Biggest opportunity of our time?"Rupen Desai provokes the need to move from extractive growth to a different value creation model, one where people, the planet and…
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CreativityMarketing technologyGamingDigital transformationMarketing technologyMarketing technologyWFA Global Marketer Week '23 | Conny Braams & David Jones: Supercharging sustainable growth
Read more about "WFA Global Marketer Week '23 | Conny Braams & David Jones: Supercharging sustainable growth"Conny and David explore the intersection of marketing, technology and sustainability and our role in supercharging sustainable…
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Brand safetyBrand safetyMedia measurementDiversity & InclusionNational industry associations from 25 countries gather in Istanbul
Read more about "National industry associations from 25 countries gather in Istanbul"WFA National Associations Council members discussed the leadership role of national associations in helping their members and the…
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WFA President’s Awards recognise five initiatives around the world
Read more about "WFA President’s Awards recognise five initiatives around the world"Industry Associations from Brazil, France, Norway, UK and USA all recognised for outstanding marketing leadership
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Brand safetyDigital policyBrand safetyMarketing to childrenDiversity & InclusionBrand purposeBrand reputationDigital transformationMarketing operationsBrands say Responsible Marketing Frameworks are more important than ever but coverage of all the key issues remains patchy
Read more about "Brands say Responsible Marketing Frameworks are more important than ever but coverage of all the key issues remains patchy"WFA research finds 88% of large corporates have a Responsible Marketing Framework but they rarely cover all priority areas;…
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Marketing operationsOrganisation & structureWFA celebrates 70th anniversary with ‘70 in 70’ initiative
Read more about "WFA celebrates 70th anniversary with ‘70 in 70’ initiative"Marketers from Best Buy, Coty, IBM, Kellogg’s, PepsiCo, P&G, Primark, Vodafone, Tata join WFA Executive Committee
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Media governanceWFA issues new rallying cry for fairer, safer, more transparent and more sustainable media ecosystem for global advertisers, with publication of Global Media Charter 3.0
Read more about "WFA issues new rallying cry for fairer, safer, more transparent and more sustainable media ecosystem for global advertisers, with publication of Global Media Charter 3.0"Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies five priority areas covering…
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Brand purposeBrand reputationMarketing operationsWFA launches Sustainable Marketing 2030 to close the gap between intent and action
Read more about "WFA launches Sustainable Marketing 2030 to close the gap between intent and action"Fewer than half of marketing departments have taken the lead in their sustainability journeys but the will to transform has…
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CreativityDigital transformationMarketing operationsNew speakers announced at WFA Global Marketer Week in Istanbul
Read more about "New speakers announced at WFA Global Marketer Week in Istanbul"The WFA has unveiled a raft of new speakers for Global Marketer Week at the end of April, including five new names for the Global…