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GARM Brand Safety Floor + Suitability Framework
This document is designed to provide GARM members with a common understanding of key definitions and categories. Last…
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GARM expands membership to independent brand safety providers
Expansion formalises existing collaboration
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GARM Aggregated Measurement Report - May 2022
The third Global Alliance for Responsible Media (GARM) report tracking performance on brand safety across eight…
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Ukraine: Taking action on digital advertising
The Global Alliance for Responsible Media community continues to discuss the evolving responses to the war in Ukraine. Rob Rakowitz,…
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Brand safetyBrand safety
WFA calls on brands to reconsider media spend in Russia
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Brand safetyBrand safety
Navigating digital media safety and suitability in the time of war
The war in Ukraine is challenging for all businesses. Rob Rakowitz, WFA’s Initiative Lead for GARM, explains what businesses…
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Diversity & Inclusion
Webinar: Diversity & Representation - Ensuring media & advertising supports inclusion
Deep dive on diversity & representation in media, following the launch of a new WFA guide to addressing DEI issues in the media…
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Diversity & Inclusion
WFA launches guide to diversity and representation in media planning and buying
New framework details potential issues and opportunities in key areas
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Brand safetyBrand safety
GARM Aggregated Measurement Report - November 2021
The second Global Alliance for Responsible Media (GARM) report tracking performance on brand safety across eight…
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Digital policyData collection & privacy
WFA response to MEP’s call for ban on targeted advertising
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Brand safetyBrand safety
WFA and ANA call on Facebook to address whistleblower allegations
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Brand safetyBrand safety
Webinar: How national associations can get involved in GARM
In this webinar, we discuss the critical role of national advertiser associations in the Global Alliance for Responsible Media…