Posts about Getting started

Related content

NewsGuides & templatesCase studies
28 September 2021

Diversity & Inclusion

WFA launches Latin American guide to diversity and representation through the creative process

WFA

New guide provides local examples of unstereotyped work combined with global insight into areas where bias can occur in the creative…
Read more about "WFA launches Latin American guide to diversity and representation through the creative process"
Opinions
30 June 2021

Diversity & Inclusion

Inclusive equals results

Will Gilroy, Daren Poole

New research shows how embracing diversity in content delivers better results. Will Gilroy from the WFA and Daren Poole from Kantar…
Read more about "Inclusive equals results"
Opinions
30 June 2021

Diversity & Inclusion

Industry’s unprecedented show of unity to tackle DEI

Will Gilroy, Camelia Cristache

More than 100 organisations have come together behind the first-ever global diversity, equality and inclusion census of the…
Read more about "Industry’s unprecedented show of unity to tackle DEI"
29 June 2021

Diversity & Inclusion

BRIM: Black Representation in Marketing

WFA

A new UK cross-industry initiative to improve the representation of Black people in marketing.

Create meaningful change by…
Read more about "BRIM: Black Representation in Marketing"
NewsPress releasesBenchmarks & surveys
20 June 2021

Diversity & Inclusion

Marketing industry launches first-ever global diversity and inclusion census

WFA

Census represents biggest ever global cross-industry collaboration between WFA, agencies associations Voxcomm and EACA, Campaign,…
Read more about "Marketing industry launches first-ever global diversity and inclusion census"
NewsPress releasesBenchmarks & surveys
3 June 2021

Diversity & Inclusion

WFA launches global industry census in partnership with Campaign, Kantar and agencies associations EACA and VoxComm

WFA

National advertiser and agency associations in 27 markets will promote research and…
Read more about "WFA launches global industry census in partnership with Campaign, Kantar and agencies associations EACA and VoxComm"
Reports & whitepapers
28 May 2021

Diversity & Inclusion

Unstereotype Alliance 'State of the Industry' report 2021

Unstereotype Alliance

Global action platform report identifies key goals and recommendations for the marketing industry to improve diversity and…
Read more about "Unstereotype Alliance 'State of the Industry' report 2021"
Opinions
25 May 2021

Diversity & Inclusion

One year after George Floyd

Belinda Smith

Smooth words and engagement from the ad industry still need to be translated into real action, argues Belinda Smith, CEO Americas,…
Read more about "One year after George Floyd"
Press releasesGuides & templatesCase studies
30 March 2021

Diversity & Inclusion

WFA launches guide to diversity and representation through the creative funnel

WFA

Comprehensive framework details potential issues at every stage of the creative process

Read more about "WFA launches guide to diversity and representation through the creative funnel"
OpinionsVideos & webinars
29 October 2020

Diversity & Inclusion

WFA Better Marketing Pod Ep.1: Diversity & Inclusion

WFA

David Wheldon speaks to WFA’s Global Diversity Ambassadors, Belinda Smith and Jerry Daykin

Read more about "WFA Better Marketing Pod Ep.1: Diversity & Inclusion"
4 August 2020

50 things to create a more anti-racist workplace

3% Movement

Dismantling racism is everyone's job, and here are 50 microactions to get you started and committed to establishing an antiracist…
Read more about "50 things to create a more anti-racist workplace"
23 July 2020

Study: Consumers follow brand promises on fighting racism and hatred

4A's

49% of consumers appreciate brands making efforts to fight racism, hatred and misinformation; 28% believe that brands should lead…
Read more about "Study: Consumers follow brand promises on fighting racism and hatred"