Related content
- 
 Marketing technologyMarketing technologyData collection & privacyData-driven marketingMarketing effectivenessMarketing technology Marketing technologyMarketing technologyData collection & privacyData-driven marketingMarketing effectivenessMarketing technologyBrands are trailing on data transformationRead more about "Brands are trailing on data transformation"If there’s one key learning from the latest WFA research on data transformation, it’s that too few companies have yet… 
- 
 Digital policy Digital policyIt's time to regulate the digital ad marketRead more about "It's time to regulate the digital ad market"The ad industry should embrace the societal benefits that new tech rules from Brussels could deliver 
- 
 Brand safetyBrand safetyData-driven marketing Brand safetyBrand safetyData-driven marketingThe Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first FutureRead more about "The Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future"A curated list of WFA resources to inform and shape your strategy 
- 
 Digital policyData collection & privacy Digital policyData collection & privacyWebinar: Data safety and risk, benchmarking approaches across the industryRead more about "Webinar: Data safety and risk, benchmarking approaches across the industry"An analysis and benchmarking of data safety and risk across the industry 
- 
 Digital policySelf-regulation Digital policySelf-regulationWFA position on data and privacyRead more about "WFA position on data and privacy"This position paper outlines WFA's vision regarding data and privacy. 
- 
 Marketing technologyMarketing technologyOrganisation & structureMarketing technology Marketing technologyMarketing technologyOrganisation & structureMarketing technologyBenchmark: Customer Data Platforms (CDP)Read more about "Benchmark: Customer Data Platforms (CDP)"This benchmarks covers how WFA members handle the internal administration and management of Customer/Marketing Data Platforms. 
- 
 Brand safetyDigital policyBrand safetySelf-regulationData collection & privacy Brand safetyDigital policyBrand safetySelf-regulationData collection & privacyDGX meeting overview (November 2019)Read more about "DGX meeting overview (November 2019)"Overview of the Digital Governance Exchange (DGX) meeting held on 14 November, 2019 in London. 
- 
 Agency evaluation & performanceConsumer insightData & analytics Agency evaluation & performanceConsumer insightData & analyticsInsight Forum meeting overview (December 2019)Read more about "Insight Forum meeting overview (December 2019)"Overview of the Insight Forum meeting held on 4 December 2019 in London. 
- 
 Marketing operationsMarketing procurement Marketing operationsMarketing procurementBenchmark: Managing slow moving or obsolete (SLOB) productsRead more about "Benchmark: Managing slow moving or obsolete (SLOB) products"This WFA member benchmark covers how WFA members handle slow moving or obsolete (SLOB) products. 
- 
 Marketing procurement Marketing procurementBenchmark: Procurement systems for marketingRead more about "Benchmark: Procurement systems for marketing"This WFA member benchmark covers the usage of buying channels / procure-to-pay systems that WFA members employ and whether they… 
- 
 Media governanceMarketing operationsMarketing procurement Media governanceMarketing operationsMarketing procurementSurvey: Media Planning & Buying Management ToolsRead more about "Survey: Media Planning & Buying Management Tools"A WFA member reached out to us with the aim to understand what Media Planning & Buying Management Tools would be recommended by… 
- 
 Marketing technologyMarketing technologyMarketing technology Marketing technologyMarketing technologyMarketing technologyWebinar: Blockchain in MarketingRead more about "Webinar: Blockchain in Marketing"During this webinar you can hear from Greg Paull, Principal & Co-Founder, R3, as he offers a global overview of the current… 
