Posts about Data collection & privacy

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1. 13 September 2017
   Digital policyData collection & privacy

   WFA GDPR Guide for Marketers

   WFA

   Five things every brand owner should know about the General Data Protection Regulation

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2. Press releases

   13 September 2017
   Digital policyData collection & privacy

   70% of global marketers are not fully aware of the implications of GDPR

   WFA

   A new survey of global marketers highlights the need for brand organisations to work faster and harder to get to grips with the…

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3. 
   Reports & whitepapers

   8 September 2017
   ProgrammaticDigital policyData collection & privacy

   The contribution of data to digital advertising (Europe, 2017)

   EDAA, IAB

   This study uses interviews with advertisers, publishers and technology companies to help identify the role of data in digital…

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4. 
   Guides & templates

   5 September 2017
   Digital policyMarketing to childrenData collection & privacy

   GDPR Guide for Marketers

   WFA

   This guide, developed with the support of Hunton & Williams LLP, aims to help address this gap by highlighting five key areas of…

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5. 
   Benchmarks & surveysReports & whitepapers

   5 September 2017
   Digital policyData & analyticsData collection & privacy

   Survey on privacy and data management - GDPR (2017)

   WFA

   WFA member survey on how members are evaluating the impact of GDPR on their business.

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6. 
   Reports & whitepapers

   12 April 2017
   Digital policyData collection & privacy

   A marketer's guide to ePrivacy (2017)

   WFA

   An overview of some of the key elements of the proposed ePrivacy revision.

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7. 
   Reports & whitepapers

   11 April 2017
   Digital policyMarketing technologyDigital transformationMarketing technologyData & analyticsData collection & privacyData-driven marketingMarketing technology

   Recommendations to master data & tech (2017)

   WFA

   The Data & Technology workshops considered how organisations should be approaching their technology and programmatic model…

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8. 
   Event reports

   17 February 2017
   Digital policyData collection & privacy

   DGX Meeting Overview (February 2017)

   WFA

   Overview of the Digital Governance Exchange (DGX) meeting held February 2017 in London.

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9. Opinions

   22 December 2016
   Digital policyData collection & privacy

   Bridging the data protection gap

   WFA

   In November this year, more than 1000 people attended the International Association of Privacy Professionals annual conference in…

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10. 
    Guides & templates

    10 May 2016
    Self-regulationMarketing to childrenData collection & privacy

    Implementation Guide for Marketing Communications to Children Commitment

    WFA, The Consumer Goods Forum

    Initiated by the World Federation of Advertisers and The Consumer Goods Forum, this tool aims to help the retailer and manufacturer…

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11. 
    Reports & whitepapers

    19 October 2015
    Digital policyData collection & privacyData-driven marketing

    Delivering Value to Consumers from data

    WFA

    Embracing the potential of data whilst securing sustainable flows for the future remains one of the biggest challenges facing the…

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