Posts about Data & analytics

Related content

1. 
   Benchmarks & surveys

   4 July 2017
   Integrated marketingOrganisation & structureData & analytics

   Survey Results: Marketing Capability Programmes

   WFA, Circus Street

   WFA member survey. For additional details, please log in.

   Read more about "Survey Results: Marketing Capability Programmes"
2. 
   Benchmarks & surveys

   26 June 2017
   Agency managementAgency review & pitchingData & analyticsData-driven marketing

   Benchmark on recommended Digital Analytics Agencies

   WFA

   WFA member benchmark. For additional details, please log in.

   Read more about "Benchmark on recommended Digital Analytics Agencies"
3. 
   Benchmarks & surveys

   14 June 2017
   Media measurementAgency managementAgency review & pitchingMarketing procurementData & analyticsData-driven marketing

   Benchmark on Suppliers of research-based copy-testing of digital ads

   WFA

    WFA member benchmark. For additional details, please log in.

   Read more about "Benchmark on Suppliers of research-based copy-testing of digital ads"
4. 
   Benchmarks & surveys

   7 June 2017
   Ad fraud & verificationAudience measurementAd blockingAgency evaluation & performanceAgency remuneration & contractsData & analytics

   Survey results: Paying for 3rd party verification

   WFA

    WFA member survey. For additional details, please log in.

   Read more about "Survey results: Paying for 3rd party verification"
5. 
   Benchmarks & surveys

   1 June 2017
   Ad fraud & verificationData & analyticsData-driven marketing

   Survey on Online Advertising Effectiveness

   WFA, Ebiquity

      WFA member survey. For additional details, please log in.

   Read more about "Survey on Online Advertising Effectiveness"
6. 
   Benchmarks & surveys

   1 June 2017
   Ad fraud & verificationAudience measurementBrand safetyMedia transparencyProgrammaticAd blockingBrand safetyMedia measurementData & analytics

   Survey on Media Governance and Guardianship

   WFA

    WFA member survey. For additional details, please log in.

   Read more about "Survey on Media Governance and Guardianship"
7. 
   Reports & whitepapers

   11 April 2017
   Digital policyMarketing technologyDigital transformationMarketing technologyData & analyticsData collection & privacyData-driven marketingMarketing technology

   Recommendations to master data & tech (2017)

   WFA

   The Data & Technology workshops considered how organisations should be approaching their technology and programmatic model…

   Read more about "Recommendations to master data & tech (2017)"
8. 
   Benchmarks & surveys

   24 March 2017
   Audience measurementConsumer insightData & analytics

   A survey on Social Listening - Tools, Techniques, Metrics & Challenges

   WFA

   WFA member benchmark. For additional details, please log in.

   Read more about "A survey on Social Listening - Tools, Techniques, Metrics & Challenges"
9. 
   Benchmarks & surveys

   24 March 2017
   ProgrammaticMedia measurementAgency evaluation & performanceAgency remuneration & contractsData & analytics

   Programmatic management fee benchmarking

   WFA

    WFA member benchmark. For additional details, please log in.

   Read more about "Programmatic management fee benchmarking"
10. 
    Reports & whitepapers

    31 January 2017
    Digital transformationData & analytics

    Five step process to Data Driven Marketing (2017)

    WFA, The Customer Framework

       

    Read more about "Five step process to Data Driven Marketing (2017)"
11. 
    Benchmarks & surveys

    12 January 2017
    Media transparencyProgrammaticDigital transformationData & analyticsData-driven marketing

    Survey results on Programmatic & trading desks

    WFA

     WFA member survey. For additional details, please log in.

    Read more about "Survey results on Programmatic & trading desks"
12. 
    Opinions

    22 December 2016
    ChannelsData & analytics

    Outlook 2017: crunching the numbers in media

    Matt Green

    There will be fewer major sporting events in 2017 than we’ve seen this year.

    Read more about "Outlook 2017: crunching the numbers in media"