Related content
-
Integrated marketingMarketing operationsMarketing effectiveness
Webinar: An advertiser's guide to OTT media in APAC
This webinar with SpotX covers a comprehensive guide to OTT services, especially in APAC.
-
Digital policyData collection & privacy
WFA Q&A session with Google on advertiser identity verification
Overview of WFA’s Q&A sessions with Google on its announcement to require advertisers to verify their identities for ads…
-
Digital policyData collection & privacy
WFA amendment suggestions on EU ePrivacy Regulation
These are WFA’s amendment suggestions on the revision of the EU ePrivacy Directive.
-
Digital policyMarketing lawData collection & privacy
WFA submission - Report on the application of the GDPR
WFA's submission to the European Commission 2020 report on the application of the General Data Protection Regulation (GDPR).
-
Digital policyData collection & privacy
Position Paper on EU ePrivacy Regulation
This is WFA’s position on the revision of the EU ePrivacy Directive.
-
Audience measurementChannelsIntegrated marketingMarketing effectiveness
Webinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation
In this webinar focusses on what the future may hold for online video and how brands should treat this medium going…
-
Digital policyData collection & privacy
Survey: Data ethics (2020)
WFA survey on how members are managing challenges around data ethics and what practices exist within their company.
-
Data-driven marketing
Selling to China’s 'now' consumer through social commerce
Following up on a recent webinar for WFA members, Ali Zein Kazmi, VP Partnerships & Strategic Development, Asia & China,…
-
ChannelsProductionCreativityConsumer insightMarketing effectiveness
Webinar: How advertising lost sight of creativity and what to do about it
System1's Orlando Wood introduces his bestselling book with the IPA, ‘Lemon : How the Advertising Brain Turned Sour’…
-
ProgrammaticMarketing procurementMarketing technologyData-driven marketingMarketing technology
Webinar: Making the most of Dynamic Creative Optimisation (DCO)
This webinar covers how to create a unified operating model that brings creative and media closer.
-
Marketing effectiveness
“Advertising needs an MOT”, says ISBA
UK marketers discuss challenges ahead and the need for joint initiatives
-
Digital policyData collection & privacy
DGX Benchmark: Opt-in rates for cookie consent (Europe)
This WFA member benchmark covers member experiences regarding opt-in rates for cookie consent in Europe.