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Digital policyData collection & privacy
WFA Global Privacy Map
An overview of data protection & privacy regulation in key markets. Last updated: September…
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Digital policyData collection & privacy
DGX meeting overview (September 2020)
Overview of the Digital Governance Exchange (DGX) meeting held remotely on 9 September, 2020.
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Digital policyData collection & privacy
You can learn a lot from a dummy
It took over three decades for 90% of Americans to start buckling up, from only 14% in 1984. In the digital marketing world we don't…
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ProgrammaticMarketing technologyData-driven marketingMarketing technology
Programmatic trading accounts for more than two fifths of global digital media investment by major multinationals
In-house and hybrid trading models now used by 84% of respondents
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Consumer insight
Brazilian association explores the role of customer service in consumer-brand relationships
ABA study aims to help marketers understand the importance of customer service channels in the survival of brands
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Digital policyData & analyticsData collection & privacy
Ad industry launches 'Partnership for Responsible Addressable Media'
Goal is to ensure a sustainable future of digital media for businesses and consumers
Governing group of industry leaders…
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Digital policyData collection & privacy
Three hot topics in digital policy
Privacy, content and ethics are critical issues for companies seeking to get one step ahead, says Gabrielle Robitaille, Digital…
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Digital policyMarketing lawData collection & privacy
DGX meeting overview (July 2020)
Overview of the Digital Governance Exchange (DGX) meeting held remotely on 7 July, 2020.
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Consumer insight
Customer experience in the world’s “new normal”
How can brands use behavioral science to re-invent their customers’ experience during and post COVID-19? In the light of…
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ProgrammaticMarketing technologyData-driven marketingMarketing technology
Programmatic Data & Technology (2020)
The fourth wave of WFA's programmatic research looks into how members are employing programmatic advertising and how this sector has…
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Digital policyData collection & privacy
Data Ethics Board meeting overview (June 2020)
Overview of the Data Ethics Board meeting held on 23 June 2020.
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Digital policyData collection & privacy
Why marketers must embrace ethical data use
To coincide with the launch of the world’s first guide on data ethics for brands, Data Ethics – The Rise of Morality in…