Posts about Data & Insight

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1. 
   Reports & whitepapers

   4 April 2019
   Digital policySelf-regulationData & analytics

   Annual Report 2018

   WFA

   WFA's annual report with marketing, policy and event highlights from 2018.

   Read more about "Annual Report 2018"
2. 
   Event reports

   3 April 2019
   Digital policyData collection & privacy

   Data Ethics Board meeting overview (March 2019)

   WFA

   Overview of the Data Ethics Board meeting held on March 21st, 2019 in London

   Read more about "Data Ethics Board meeting overview (March 2019)"
3. 
   Benchmarks & surveys

   1 April 2019
   Digital policyData collection & privacy

   DGX Benchmark on email/newsletter tracking pixels

   WFA

    WFA member benchmark. For additional details, please log in.

   Read more about "DGX Benchmark on email/newsletter tracking pixels"
4. 
   Event reports

   14 March 2019
   Digital policyFood marketingMarketing lawData collection & privacy

   PAG Meeting Overview (February 2019, Brussels)

   WFA

   Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 26 February 2019 in…

   Read more about "PAG Meeting Overview (February 2019, Brussels)"
5. 
   Event reports

   19 February 2019
   Digital policyData collection & privacy

   Data Ethics Board meeting overview (February 2019)

   WFA

   Overview of the Data Ethics Board meeting held on February 15th, 2019

   Read more about "Data Ethics Board meeting overview (February 2019)"
6. 
   Benchmarks & surveys

   4 February 2019
   Digital policyData collection & privacy

   DGX Benchmark on data privacy controls and audit frameworks

   WFA

   Benchmark results from members on data privacy controls and audit frameworks

   Read more about "DGX Benchmark on data privacy controls and audit frameworks"
7. 
   Benchmarks & surveys

   4 February 2019
   Digital policyData collection & privacy

   Facebook and GDPR benchmark

   WFA

   This peer research gathered perspectives from WFA members about Facebook Pixel and the EU’s General Data Protection Regulation…

   Read more about "Facebook and GDPR benchmark"
8. 
   Benchmarks & surveys

   25 January 2019
   Digital policyData collection & privacy

   DGX Benchmark on Facebook and GDPR

   WFA

   This benchmark gathers replies about member’s perspectives on Facebook and GDPR

   Read more about "DGX Benchmark on Facebook and GDPR"
9. 
   NewsReports & whitepapers

   20 December 2018
   Brand safetyMedia transparencyBrand safetyBrand reputationMarketing operationsConsumer insight

   Danish advertisers create guide to brand safety

   WFA

   Three out four advertisers say there is insufficient transparency in media buying.

   Read more about "Danish advertisers create guide to brand safety"
10. 
    Videos & webinars

    14 December 2018
    Digital policyData collection & privacyData-driven marketing

    Webinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy

    WFA, The Customer Framework

    In a post-GDPR world, success in data-driven marketing requires a clear and rigorous strategy identifying the use and application of…

    Read more about "Webinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy"
11. 
    Event reports

    6 December 2018
    ProgrammaticDigital policyData collection & privacy

    DGX meeting materials - (December 2018)

    WFA

    Presentations and meeting overview from WFA's Digital Governance Exchange (DGX) meeting on 6 September 2018 in London.

    Read more about "DGX meeting materials - (December 2018)"
12. 
    Benchmarks & surveys

    28 November 2018
    ChannelsData & analytics

    TV and online video costs to rise considerably, forecasts show

    WFA

    WFA Outlook 2019 provides media costs forecasts for 50 markets across seven offline and online media

    Read more about "TV and online video costs to rise considerably, forecasts show"