Posts about Cross Media Research Group

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  1. Global advertisers unveil a collaborative new approach to cross-media measurement
    Press releases
    17 September 2020
    Audience measurementMedia governance

    Global advertisers unveil a collaborative new approach to cross-media measurement

    WFA

    UK and US to lead implementation following international peer review

    Read more about "Global advertisers unveil a collaborative new approach to cross-media measurement"
  2. The UK launches cross-media measurement programme
    News
    13 December 2019
    Audience measurementMedia measurement

    The UK launches cross-media measurement programme

    WFA

    ISBA puts Cross Media Research Group principles to the test

    Read more about "The UK launches cross-media measurement programme"
  3. A campaign for better measurement
    Opinions
    31 July 2019
    Audience measurement

    A campaign for better measurement

    Matt Green

    Global brands are calling for a cross media measurement model. Matt Green explains why.

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