Posts about Cross-media measurement

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1. 
   Benchmarks & surveysReports & whitepapers

   10 March 2020
   Audience measurementChannelsMedia transformationMarketing effectiveness

   Mind the Gap - 2020

   Ebiquity
   The 2020 Mind the Gap report by our partner Ebiquity focusses on three areas: a projection of TV audience figures up to 2025, whether…
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2. 
   News

   13 December 2019
   Audience measurementMedia measurement

   The UK launches cross-media measurement programme

   WFA

   ISBA puts Cross Media Research Group principles to the test

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3. 
   Opinions

   31 July 2019
   Audience measurement

   A campaign for better measurement

   Matt Green

   Global brands are calling for a cross media measurement model. Matt Green explains why.

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4. 
   Opinions

   30 April 2019
   Brand safetyBrand safetyMedia measurementBrand purpose

   Putting people first

   Stephan Loerke

   People are what matters in marketing and Global Marketer Week in Lisbon brought together more than 1,000 from more than 35…

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5. 
   Event reports

   8 June 2018
   Audience measurementOrganisation & structureMedia transformationData-driven marketing

   Media Forum Meeting Overview (June 2018, Barcelona)

   WFA

    Overview of the Media Forum held in July 2018 in Barcelona.

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6. 
   Videos & webinars

   18 May 2017
   Audience measurement

   Webinar: Cross Device Measurement

   WFA, DataXu

   Webinar with DataXu. Cross-device. Multi-screen. Cross channel. These are the latest buzz words you’re likely hearing in the…

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