Posts about Content & Innovation

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  1.    Content marketing survey results
    Content marketingOrganisation & structure

    Content marketing survey results

    The purpose of this study is to better understand perceptions and actions in relation to content marketing, notably in relation to…

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  2.    Webinar: The journey towards customer-centricity
    Digital transformationMarketing effectiveness

    Webinar: The journey towards customer-centricity

    The disruptive nature of digital continues to open up new channels, generating new communication opportunities between businesses…

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  3.    Portuguese conference takes on the new 3P's of marketing
    Creativity

    Portuguese conference takes on the new 3P's of marketing

    WFA News

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  4.    Building Social Communities
    ChannelsInfluencers

    Building Social Communities

    What are the key forces behind successful social communities, how to systematically nurture them for consumer to consumer advocacy,…

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  5.    Delivering Value to Consumers from data
    Digital policyData collection & privacyData-driven marketing

    Delivering Value to Consumers from data

    Embracing the potential of data whilst securing sustainable flows for the future remains one of the biggest challenges facing the…

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  6.    Webinar on Reciprocity: The future of comms planning?
    Integrated marketing

    Webinar on Reciprocity: The future of comms planning?

    In this webinar, Naked Communication's Will Collin explains why he believes the future of comms planning - and marketing…

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  7.    Benchmark on Celebrities in Advertising
    InfluencersContent marketingIntegrated marketing

    Benchmark on Celebrities in Advertising

    WFA members sharing insights on whether using celebrities in advertising is effective or not.

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  8.    Webinar: Global marketing capability development
    Integrated marketingMarketing capabilities

    Webinar: Global marketing capability development

    Webinar featuring Maarten Albarda from MLA Consulting sharing his experience on marketing capability development

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  9.    The Netherlands prepares for daylong advertising festival
    Creativity

    The Netherlands prepares for daylong advertising festival

    5th annual "24Festival" to take place on 7 October

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  10.    Benchmark on Recommended Digital Content Agencies Asia
    Agency review & pitchingContent marketingMarketing procurement

    Benchmark on Recommended Digital Content Agencies Asia

    Benchmark on recommended digital agencies in Asia, specifically focused on content production (and distribution).

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  11.    Survey on creative agency collaboration
    Agency review & pitchingAgency rostersCreativityMarketing procurement

    Survey on creative agency collaboration

    Survey creative agency selection and collaboration.

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