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CreativityMarketing effectiveness
Creative effectiveness is not about taking risks
Having spent more than 10 years reporting on what works in marketing communications, the key to the effectiveness of creativity is…
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Spotlight: The Media Shift - Anticipating the Media World of Tomorrow
The future does not look any easier. The pandemic has further intensified consumer adoption and reliance on the internet. While this…
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7 partner predictions for 2022
Seven of WFA’s strategic partners reflect on what will define marketing for the year…
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Spotlight: Reversing the decline in advertising effectiveness
In this recording, System1’s Chief Innovation Officer, Orlando Wood, shares insights from his latest book, Look out, published…
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VR & ARGaming
Spotlight: Marketing in the Metaverse
As the digital and the “real” world increasingly intermingle in people’s everyday lives, brands have a vast new…
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Global Content Production 2021
Recent research amongst the WFA network and led in partnership with TKM Consultants, specifically deep diving into the models that…
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12 predictions for 2022
From creativity to platform regulation, ‘Metamania’ to the golden ‘square’ of marketing, the WFA team share…
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CreativityBrand reputation
Reversing the decline in advertising effectiveness
To create memorable advertising that builds brands, the industry must capture the ‘broad-beam’ attention of audiences;…
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ChannelsGamingIntegrated marketingDigital transformation
Spotlight: Gaming Demystified 2021
Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19,…
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Gaming
Majority of major multinationals now investing in gaming in APAC, WFA research
Senior marketers now have more knowledge and greater interest
Expected investment has risen nearly three-fold in the last…
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Creativity
The butterfly effect of global marketing transformation
The WFA’s CMO Forum boasts marketing leaders from diverse categories and geographies, yet their priorities are often…
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ChannelsGamingIntegrated marketingDigital transformation
GAMING DEMYSTIFIED 2021: Unlocking brand opportunities in video gaming
Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19,…