Posts about Consumer insight

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1. 
   Benchmarks & surveys

   12 December 2016
   Consumer insight

   Benchmark on testing big ideas

   WFA

    WFA benchmark on the ways members test big ideas, the frequency of concept testing and the platforms on which this is…

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2. 
   Videos & webinars

   5 September 2016
   Consumer insight

   Webinar: What is the future of insights?

   WFA, System1

   In this webinar, BrainJuicer's (now System1) Chief Juicer and CEO, John Kearon, explores the findings of the Future of Insights…

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3. 
   Videos & webinars

   22 July 2016
   Consumer insight

   Webinar: Generating actionable insights from online communities

   WFA, CSpace

   WFA partners with CSpace to offer members interested in market research and consumer insights a chance to learn about trends in…

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4. 
   Reports & whitepapers

   14 March 2015
   Ad blockingBrand purposeBrand reputationConsumer insight

   7 Deadly Sins of Marketing

   WFA, Karmarama, We Are Social

    New research conducted for the WFA has identified the seven key ways that brand marketing is most likely to annoy consumers.…

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5. 
   Benchmarks & surveys

   15 January 2015
   Consumer insightData & analytics

   Survey on brand tracking

   WFA

   Survey looking at market research investment in brand tracking and consumer intelligence, survey sample size and methodology,…

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