Posts about Camelia Cristache

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Videos & webinars
13 July 2018

Diversity & Inclusion

WFA talks Better Marketing: Gender and diversity

WFA, The Economist Group

At Cannes Lions 2018, global CMOs shared their views on gender and diversity in marketing: Syl Saller and Grainne Wafer (Diageo),…
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Press releases
16 May 2018

Diversity & Inclusion

WFA launches Guide to Progressive Gender Portrayals in Advertising

WFA

Guide makes social and business case for ‘unstereotyping’ ads, includes real life case studies and actionable tips for…
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Guides & templates
14 May 2018

Diversity & InclusionBrand purpose

A guide to progressive gender portrayals in advertising

WFA

At the Cannes Lions Festival 2017, UN Women and a number of leading voices in the marketing and advertising industry including WFA,…
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Reports & whitepapers
16 February 2018

Diversity & InclusionBrand purposeBrand reputation

WFA introduction to gender stereotypes in advertising and the Unstereotype Alliance

WFA

This presentation explains why it is crucial for the advertisers not to perpetuate the stereotypical portrayal of women (but also…
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Benchmarks & surveys
20 April 2016

Agency review & pitchingMarketing procurement

Survey into global media pitching and use of consultants

WFA

This survey looks at what is being reviewed in recent pitches, the geographic areas they encompass, the frequency of pitching, plus…
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Benchmarks & surveys
1 September 2015

Organisation & structure

Marketing in LATAM survey results

WFA

This document was designed as a means to benchmark thoughts and actions in relation to marketing in LATAM.

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Benchmarks & surveys
9 June 2015

Agency evaluation & performanceAgency review & pitchingIntegrated marketing

Benchmark on recommended global content agencies

WFA

WFA Benchmark on global content agencies, conducted for a member looking for recommended agencies with global capabilities and…
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