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  1. Considerations on the road to digital transformation (2017)
    Event reportsReports & whitepapers
    31 January 2017
    Digital transformationMarketing technologyData-driven marketingMarketing technology

    Considerations on the road to digital transformation (2017)

    WFA

     Members only content. Please log in to view.

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  2. ‘SPARCS’ – a framework to plan for your digital transformation
    Reports & whitepapers
    31 January 2017
    Digital transformation

    ‘SPARCS’ – a framework to plan for your digital transformation

    WFA, FutureMarketer

     The following advice relating to digital transformation emerged from FutureMarketer during a WFA meeting.

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  3. Five step process to Data Driven Marketing (2017)
    Reports & whitepapers
    31 January 2017
    Digital transformationData & analytics

    Five step process to Data Driven Marketing (2017)

    WFA, The Customer Framework

       

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  4. 5 ways to make newsrooms & content more effective
    Reports & whitepapers
    31 January 2017
    Content marketingCreativityMarketing operations

    5 ways to make newsrooms & content more effective

    WFA, Brilliant Noise

      WFA members only content. Please log in to access this document.

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  5. News
    18 July 2016

    MasterCard's Sam Ahmed to chair WFA CMO FORUM in Asia

    WFA

    WFA News

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  6. Compendium of ad fraud knowledge for media investors
    Guides & templates
    3 June 2016
    Ad fraud & verificationProgrammaticAd blockingData & analytics

    Compendium of ad fraud knowledge for media investors

    WFA, Botlab.io

     The intention of this compendium is to raise awareness of ad fraud among brand owners and to provide the knowledge and best…

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  7. CMO FORUM: 2015 Year in Review
    Opinions
    1 January 2016

    CMO FORUM: 2015 Year in Review

    WFA

    CMOFORUM is an invitation-only network bringing together some of the most experienced and visionary global marketers in the…

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  8. Benchmark on C-suite roles and responsibilities
    Benchmarks & surveys
    15 July 2015
    Integrated marketingOrganisation & structure

    Benchmark on C-suite roles and responsibilities

    WFA

    This benchmark therefore looks at how many WFA members have roles such as  CDOs/ CIOs/ CTOs/etc. in their company and what key…

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  9. News
    29 June 2015

    #12tweets from our CMO FORUM @Cannes_Lions

    WFA

    WFA News

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  10. The elements of digital transformation
    Reports & whitepapers
    19 February 2015
    Digital transformation

    The elements of digital transformation

    WFA, The Digital Consultancy

    Presentation identifying the core elements of digital transformation and then focusing on how to conduct a digital consumer…

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