Posts about CMO

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  1. Benchmark: Global and local brand consistency
    Benchmarks & surveys
    5 July 2024
    Organisation & structure

    Benchmark: Global and local brand consistency

    WFA

    WFA member benchmark on centralising marketing assets and resources into a singular platform

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  2. What do marketers want to see in Cannes?
    Videos & webinars
    13 June 2024
    CreativityMarketing technologyAIBrand purposeMarketing technologyMarketing technology

    What do marketers want to see in Cannes?

    WFA

    We asked 13 industry experts at Global Marketer Week in Toronto what big issues ad land should prioritise in Cannes this year. Four…

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  3. CMO: The impossible job?
    Opinions
    26 February 2024

    CMO: The impossible job?

    WFA

    Has CMO become an impossible job? Five industry leaders share their view.

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