Related content
- 
 AI (Artificial Intelligence)AI AI (Artificial Intelligence)AIResponsible AI principlesRead more about "Responsible AI principles"An overview of the most commonly adopted responsible AI principles guiding brands’ use of generative AI 
- 
 Food marketingMarketing to childrenMarketing law Food marketingMarketing to childrenMarketing lawAANA response to consultation on HFSS marketing restrictions in AustraliaRead more about "AANA response to consultation on HFSS marketing restrictions in Australia"The Asutralian national advertiser association, AANA, recently responsed to a consultation carried out by the Australian government… 
- 
 Digital policyMarketing law Digital policyMarketing lawWFA Submission – 2nd report on the application of the GDPRRead more about "WFA Submission – 2nd report on the application of the GDPR"WFA’s submission to the European Commission 2024 report on the application of the General Data Protection Regulation… 
- 
 Marketing law Marketing lawThe EU’s plans to regulate green claims: what are they and why are they relevant for advertisers?Read more about "The EU’s plans to regulate green claims: what are they and why are they relevant for advertisers?"WFA has developed a briefing on the EU’s plans to regulate green claims which outlines the key provisions relevant for… 
- 
 Digital policy Digital policyWFA position paper on DMA implementationRead more about "WFA position paper on DMA implementation"WFA developed a position paper on the implementation of the DMA provisions on transparency in advertising performance measurement… 
- 
  Joint industry statement against banning green claims on products containing certain substancesRead more about "Joint industry statement against banning green claims on products containing certain substances"WFA has co-signed with 10 other industry organisations a letter urging EU co-legislators to reject the proposed ban of green claims… 
- 
 Brand safetyMedia transparencyBrand safety Brand safetyMedia transparencyBrand safetyWFA response to Adalytics report on Google Search advertisingRead more about "WFA response to Adalytics report on Google Search advertising"21 December 2023, an update on the article published below on 29 November 2023: since we shared our initial… 
- 
 Digital policy Digital policyMeta’s behavioural advertising practices in EuropeRead more about "Meta’s behavioural advertising practices in Europe"A detailed overview of recent developments concerning Meta’s behavioural advertising practices in Europe Last update:… 
- 
  WFA’s feedback to the European Commission on the Green Claims DirectiveRead more about "WFA’s feedback to the European Commission on the Green Claims Directive"In March 2023, the European Commission — the EU’s executive body — published a proposal for a Directive on… 
- 
 Food marketingSelf-regulationMarketing to children Food marketingSelf-regulationMarketing to childrenResponsible Food Marketing Policy – WFA key messagesRead more about "Responsible Food Marketing Policy – WFA key messages"WFA’s key messages advocating for proportionate, evidence-based and robust policies on food marketing and children 
- 
 Food marketingMarketing law Food marketingMarketing lawEU Sustainable Food Systems Framework initiativeRead more about "EU Sustainable Food Systems Framework initiative"WFA-EU Pledge position on the EU Sustainable Food Systems ramework innitiative 
- 
 Digital policy Digital policyWFA Tracker: European Regulators’ positions on Google AnalyticsRead more about "WFA Tracker: European Regulators’ positions on Google Analytics"WFA has produced a mapping of various European Data Protection Authority positions on Google Analytics 
