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Webinar: Where do great ads thrive?
In an increasingly volatile landscape, which environments can advertisers trust to reflect ambition of their brands?
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Colombian association shines a light on the digital media ecosystem
ANDA Colombia’s new guide provides advice on data privacy, data sources, brand safety, ad fraud and programmatic
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WFA and platforms make major progress to address harmful content
Global Alliance for Responsible Media (GARM) agrees commitments and timeframe for the first global brand safety and sustainability…
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COVID Compendium for Global Marketers
What actions are brands taking around the world? WFA has compiled stories from around the world from marketers, for marketers.
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Nearly a third of advertisers pull back or consider pulling back from platforms
A significant proportion of WFA members are reducing their spend with social media platforms as a result of concerns about policies…
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Advertisers demand transparency and clarity around platforms’ content policies
Statement by WFA CEO, Stephan Loerke
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Webinar+: Regulating illegal and harmful content: what does it mean for advertisers?
A look at how recent moves to regulate illegal and harmful content around the world could impact advertisers and their brand safety…
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Brand safety in the COVID-19 era
Coronavirus is creating new challenges for brand safety and the media ecosystem needs to work together to ensure consumers are…
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Advertisers under pressure over Coronavirus reaction
Avoiding content about Coronavirus is having a major impact on media companies. Advertisers should be wary of the impact their…
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Webinar: The evolution of digital standards
This webinar with the Media Ratings Council (MRC) covers what you need to know to buy with…