Related content
-
Ad fraud & verificationBrand safetyMedia governanceMedia transparencyBrand safetyCreativityMarketing technologyGamingDigital transformationMarketing technologyMarketing technologyMedia Forum Meeting Overview – Media in the Metaverse (18th May 2022)
Read more about "Media Forum Meeting Overview – Media in the Metaverse (18th May 2022)"Meeting overview and presentations from WFA’s Media Forum on Media in the Metaverse – 18th May…
-
Brand safetyBrand safetyGARM Aggregated Measurement Report - May 2022
Read more about "GARM Aggregated Measurement Report - May 2022"The third Global Alliance for Responsible Media (GARM) report tracking performance on brand safety across eight…
-
Audience measurementBrand safetyMedia transparencyBrand safetyMedia measurementValue of advertisingDiversity & InclusionMarketing effectivenessGlobal Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement
Read more about "Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement"Meeting overview and presentations from WFA’s Media Forum during Global Marketer Week in Athens on 6th April 2022
-
Brand safetyBrand safetyMedia measurementNational industry associations from 29 countries gather in Athens
Read more about "National industry associations from 29 countries gather in Athens"WFA National Associations Council members discuss the leadership role of national associations in fostering a more sustainable…
-
Brand safetyBrand safetyUkraine: Taking action on digital advertising
Read more about "Ukraine: Taking action on digital advertising"The Global Alliance for Responsible Media community continues to discuss the evolving responses to the war in Ukraine. Rob Rakowitz,…
-
Brand safetyBrand safetyWFA calls on brands to reconsider media spend in Russia
Read more about "WFA calls on brands to reconsider media spend in Russia" -
Brand safetyBrand safetyNavigating digital media safety and suitability in the time of war
Read more about "Navigating digital media safety and suitability in the time of war"The war in Ukraine is challenging for all businesses. Rob Rakowitz, WFA’s Initiative Lead for GARM, explains what businesses…
-
Ad fraud & verificationBrand safetyMedia governanceMedia transparencyBrand safetyABA publishes guidance for a more transparent and accountable ad industry in Brazil
Read more about "ABA publishes guidance for a more transparent and accountable ad industry in Brazil"New guide aims to foster better relationships between advertisers and other industry stakeholders
-
Brand safetyDigital policyBrand safetyDGX meeting overview (December 2021)
Read more about "DGX meeting overview (December 2021)"Overview of the Digital Governance Exchange (DGX) meeting held remotely on 9 December 2021.
-
Brand safetyBrand safetyGARM x National Associations partnership meeting
Read more about "GARM x National Associations partnership meeting"Recording of the GARM meeting with heads and representatives of national advertiser associations on December 6, 2021
-
Brand safetyBrand safety
GARM Aggregated Measurement Report - November 2021
Read more about "GARM Aggregated Measurement Report - November 2021"The second Global Alliance for Responsible Media (GARM) report tracking performance on brand safety across eight…
-
Ad fraud & verificationAudience measurementBrand safetyMedia transparencyBrand safetySpotlight: An update on MRC’s mission to audit audience measurement and digital platforms
Read more about "Spotlight: An update on MRC’s mission to audit audience measurement and digital platforms"MRC updates WFA members on the factors behind Nielsen losing their MRC accreditation in the US, as well as a status on key…