Posts about Brand purpose

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1. 
   Opinions

   23 January 2018
   Brand purpose

   Priceless success: Mastercard's Raja Rajamannar

   WFA

   Campaign is showcasing the six CMOs shortlisted for WFA's Global Marketer of the Year award.

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2. Opinions

   22 January 2018
   Brand purpose

   Empowering marketers and unstereotyping ads: Unilever's Keith Weed

   WFA

   Campaign is showcasing the six CMOs shortlisted for WFA's Global Marketer of the Year award.

   Read more about "Empowering marketers and unstereotyping ads: Unilever's Keith Weed"
3. 
   Opinions

   22 January 2018
   Brand purpose

   From transparency to equality: P&G's Marc Pritchard

   WFA

   Campaign is showcasing the six CMOs shortlisted for WFA's Global Marketer of the Year award.

   Read more about "From transparency to equality: P&G's Marc Pritchard"
4. 
   Reports & whitepapers

   20 January 2018
   Brand purposeBrand reputation

   Project Reconnect masterdeck 2019

   Open to WFA members only

   WFA

   Project Reconnect is WFA’s effort to develop a better understanding of what people want and expect from brands and help…

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5. 
   OpinionsEvent reports

   18 December 2017
   Brand purpose

   It’s the Most Contagious time of the year

   Camelia Cristache

   Pope Francis, Donald Trump, H.H. the Dalai Lama and Jack Ma walk into a marketing conference…and Most Contagious 2017…

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6. 
   Reports & whitepapers

   14 March 2015
   Ad blockingBrand purposeBrand reputationConsumer insight

   7 Deadly Sins of Marketing

   WFA, Karmarama, We Are Social

    New research conducted for the WFA has identified the seven key ways that brand marketing is most likely to annoy consumers.…

   Read more about "7 Deadly Sins of Marketing"