Posts about Better marketing

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Videos & webinars
13 July 2018

Media governance

WFA talks Better Marketing: Platform challenges

WFA, The Economist Group

At Cannes Lions 2018, global CMOs shared their views on digital platforms: David Wheldon (RBS), Roel de Vries (Nissan), Antonio…
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Videos & webinars
13 July 2018

Organisation & structure

WFA talks Better Marketing: The CMO agenda

WFA, The Economist Group

At Cannes Lions 2018, global CMOs share their views on the biggest items in their in-tray today: Antonio Lucio (former HP), Roel de…
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Videos & webinars
13 July 2018

Gender & diversity

WFA talks Better Marketing: Gender and diversity

WFA, The Economist Group

At Cannes Lions 2018, global CMOs shared their views on gender and diversity in marketing: Syl Saller and Grainne Wafer (Diageo),…
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Videos & webinars
13 July 2018

Agency management

WFA talks Better Marketing: The future of the agency model

WFA, The Economist Group

At Cannes Lions 2018, global CMOs shared their views on the future of the agency model: Raja Rajamannar (Mastercard), Syl Saller…
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Videos & webinars
13 July 2018

Data-driven marketing

WFA talks Better Marketing: Data opportunities

WFA, The Economist Group

At Cannes Lions 2018, global CMOs shared their views on the challenges and opportunities brought along by data: Antonio Lucio…
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Videos & webinars
13 July 2018

WFA talks Better Marketing: The death of advertising?

WFA, The Economist Group

At Cannes Lions 2018, global CMOs shared their views on the future of advertising: Raja Rajamannar (Mastercard), Marc Mathieu…
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Videos & webinars
13 July 2018

Brand purpose

WFA talks Better Marketing: Purpose

WFA, The Economist Group

At Cannes Lions 2018, global CMOs shared their views on purpose in marketing: Keith Weed (Unilever), Roel de Vries (Nissan), Antonio…
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Guides & templates
21 June 2018

Ad fraud & verificationAudience measurementDigital policyAd blockingSelf-regulationValue of advertisingAgency managementBrand purposeBrand reputationData collection & privacy

Global Media Charter

WFA

The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing…
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Guides & templates
14 May 2018

Gender & diversityBrand purpose

A guide to progressive gender portrayals in advertising

WFA

At the Cannes Lions Festival 2017, UN Women and a number of leading voices in the marketing and advertising industry including WFA,…
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Reports & whitepapers
20 January 2018

Brand purposeBrand reputation

Project Reconnect masterdeck 2019

WFA

Project Reconnect is WFA’s effort to develop a better understanding of what people want and expect from brands and help…
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Guides & templates
11 September 2017

Self-regulationValue of advertising

Advertising standards toolkit for the promotion of effective self-regulation

WFA

Multiple countries worldwide, including China, Vietnam and Cambodia are reviewing their regulatory frameworks for advertising. There…
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Reports & whitepapers
14 March 2015

Ad blockingBrand purposeBrand reputationConsumer insight

7 Deadly Sins of Marketing

WFA, Karmarama, We Are Social

New research conducted for the WFA has identified the seven key ways that brand marketing is most likely to annoy consumers.…
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