Posts about Better marketing

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1. 
   OpinionsVideos & webinars

   30 March 2022
   Digital transformationMarketing capabilitiesMarketing operations

   WFA Better Marketing Pod Ep 15: On marketing effectiveness with Peter Field and Karen Nelson-Field

   WFA

   WFA podcast host, David Wheldon, speaks with Peter Field, CEO of Peter Field Consulting, and Karen Nelson-Field, CEO of…

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2. 
   OpinionsVideos & webinars

   7 March 2022
   Digital transformationMarketing capabilitiesMarketing operations

   WFA Better Marketing Pod Ep 14: On lessons learnt in Asia with David Porter

   WFA

   WFA podcast host, David Wheldon, speaks with David Porter, former Unilever VP of Global Media and outgoing WFA VP for APAC, about…

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3. 
   OpinionsVideos & webinars

   31 January 2022
   Brand purposeBrand reputationDigital transformation

   WFA Better Marketing Pod Ep 13: On creativity with Sir John Hegarty

   WFA

   WFA podcast host, David Wheldon, speaks with ad legend Sir John Hegarty about the value of creativity, building iconic brands and…

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4. 
   OpinionsVideos & webinars

   15 December 2021
   Brand purposeBrand reputationDigital transformation

   WFA Better Marketing Pod Ep 12: On marketing in Africa with Folake Ani-Mumuney

   WFA

   WFA podcast host, David Wheldon, speaks with Folake Ani-Mumuney, Global Head of Marketing & Corporate Communications at First…

   Read more about "WFA Better Marketing Pod Ep 12: On marketing in Africa with Folake Ani-Mumuney"
5. 
   OpinionsVideos & webinars

   9 November 2021
   Brand purposeBrand reputationDigital transformation

   WFA Better Marketing Pod Ep 11: On sustainability with Reckitt's Sonia Thimmiah

   WFA

   WFA podcast host, David Wheldon, speaks with Sonia Thimmiah, Head of Sustainable Brands & Customer Partnerships at Reckitt.

   Read more about "WFA Better Marketing Pod Ep 11: On sustainability with Reckitt's Sonia Thimmiah"
6. 
   OpinionsVideos & webinars

   28 October 2021
   Brand purposeBrand reputationDigital transformation

   WFA Better Marketing Pod Ep 10: On digital platforms and the cookieless world with “The Ad Contrarian” Bob Hoffman

   WFA

   WFA podcast host, David Wheldon, speaks with “The Ad Contrarian”, Bob Hoffman.

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7. 
   OpinionsVideos & webinars

   8 September 2021
   Brand purposeBrand reputationDigital transformationMarketing capabilitiesOrganisation & structure

   Five CMOs with five post lockdown tips

   WFA

   Leading global marketers share five back-to-school tips with WFA’s Better Marketing Pod with David…

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8. 
   OpinionsVideos & webinars

   28 June 2021
   Brand purposeBrand reputationDigital transformation

   WFA Better Marketing Pod Ep 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson

   WFA

   WFA podcast host, David Wheldon, speaks with the inimitable marketing professor and industry commentator, Mark Ritson.

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9. 
   OpinionsVideos & webinars

   2 June 2021
   Brand purposeBrand reputationDigital transformation

   WFA Better Marketing Pod Ep 8: On making an iconic doll relevant again with Lisa McKnight

   Camelia Cristache

   WFA podcast host, David Wheldon, speaks with Lisa McKnight, SVP and Global Head of Barbie & Dolls at Mattel, Inc.

   Read more about "WFA Better Marketing Pod Ep 8: On making an iconic doll relevant again with Lisa McKnight"
10. 
    OpinionsVideos & webinars

    14 April 2021
    Brand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structure

    WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams

    WFA

    WFA Podcast host, David Wheldon, speaks with Conny Braams, Chief Digital and Marketing Officer, Unilever.

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11. 
    OpinionsVideos & webinars

    29 March 2021
    Brand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structure

    WFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard

    WFA

    WFA Podcast host, David Wheldon, speaks with Ivan Pollard, Senior VP and Global CMO, General Mills.

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12. 
    OpinionsVideos & webinars

    23 February 2021
    Marketing technologyDigital transformationMarketing capabilitiesMarketing technologyMarketing technology

    WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet

    WFA

    WFA Podcast host, David Wheldon, speaks with Lubomira Rochet, L'Oréal's Chief Digital Officer

    Read more about "WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet"