Posts about Benchmarks & surveys

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1. 
   Benchmarks & surveysReports & whitepapers

   14 June 2018
   Agency evaluation & performanceConsumer insightData & analytics

   Tutorial Key Performance Indicator

   UPA (Italy)

   Commissioned by UPA – the Italian Advertisers association, this document aims to support advertisers in quantifying …

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2. 
   Benchmarks & surveys

   12 June 2018
   Agency evaluation & performanceAgency managementAgency review & pitchingAgency rostersMarketing procurementOrganisation & structure

   Survey on The Future of Agency Rosters

   WFA, The Observatory

      

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3. 
   Benchmarks & surveys

   8 June 2018
   Consumer insightData & analytics

   Benchmark on marketing research methodologies

   WFA

    WFA member benchmark. For additional details, please log in.

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4. 
   Benchmarks & surveys

   9 May 2018
   ChannelsAgency managementAgency review & pitchingMarketing capabilities

   Benchmark on Ecommerce capabilities

   WFA

    WFA member benchmark. For additional details, please log in.

   Read more about "Benchmark on Ecommerce capabilities"
5. 
   Benchmarks & surveys

   7 May 2018
   Agency review & pitchingConsumer insight

   Benchmark: Agency recommendation, India: Lifestyle communications/quantitative product research

   WFA

   This WFA member benchmark covers recommendations for agency partners in India that either specialise in new product concept…

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6. 
   Benchmarks & surveys

   4 May 2018

   Benchmark on structure and size of market research organisations

   WFA

    

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7. 
   Benchmarks & surveysReports & whitepapers

   25 April 2018
   Digital policyData collection & privacy

   GDPR Survey - Brand owners' views on GDPR risks, readiness and challenges

   WFA

   WFA member survey on brand owners' views on GDPR risks, readiness and challenges. The survey builds on the WFA GDPR Guide for…

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8. 
   Benchmarks & surveysReports & whitepapers

   28 March 2018
   Ad fraud & verificationAudience measurementAd blockingMedia measurementData & analyticsData-driven marketingMarketing effectiveness

   Global viewability benchmarks 2017

   WFA

   WFA member benchmark on viewability. This survey represents the industry’s first collective set of benchmarks on the level of…

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9. 
   Benchmarks & surveys

   1 March 2018
   Agency management

   Benchmark: Sourcing production consultants

   WFA

   This WFA member benchmark covers how brands are managing complexities around production consultations and evolving their…

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10. 
    Benchmarks & surveys

    19 February 2018
    Agency evaluation & performanceData & analyticsData-driven marketing

    Survey on Independent Media Advisors

    WFA

     WFA member survey. For additional details, please log in.

    Read more about "Survey on Independent Media Advisors"
11. 
    Benchmarks & surveys

    25 January 2018
    ProgrammaticDigital policyMarketing technologyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing technology

    Survey on the Future of Programmatic Media

    WFA, DataXu

    WFA member survey. For additional details, please log in.

    Read more about "Survey on the Future of Programmatic Media"
12. 
    Benchmarks & surveys

    24 October 2017
    ChannelsAgency review & pitchingIntegrated marketing

    Benchmark on Customer experience transformation

    WFA

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Customer experience transformation"