Posts about Benchmarks & surveys

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1. 
   Benchmarks & surveys

   13 March 2024

   WFA Benchmark: Environmental Claims findings report

   WFA

   WFA member benchmark on green claims and how brands are navigating increasing scrutiny

   Read more about "WFA Benchmark: Environmental Claims findings report"
2. 
   Benchmarks & surveys

   4 March 2024
   AI

   Benchmark: Gen AI on marketing creative

   WFA

   WFA member benchmark on guidelines on the use of generative AI in marketing creative

   Read more about "Benchmark: Gen AI on marketing creative"
3. 
   Benchmarks & surveys

   1 March 2024
   Agency review & pitchingMarketing procurement

   Benchmark: Recommended PR agencies

   WFA

   WFA member benchmark on recommended PR agencies

   Read more about "Benchmark: Recommended PR agencies"
4. 
   Benchmarks & surveys

   1 March 2024
   Agency review & pitchingMarketing procurement

   Benchmark: recommended adaptation/translation agencies

   WFA

   WFA member benchmark on recommended adaptation/translation agencies, specifically those who can offer copywriting services…

   Read more about "Benchmark: recommended adaptation/translation agencies"
5. 
   Benchmarks & surveys

   29 February 2024
   Agency review & pitchingMarketing procurement

   Benchmark: Recommended market research sources of data

   WFA

   WFA member benchmark on recommended market research sources of data for market research agency benchmarks 

   Read more about "Benchmark: Recommended market research sources of data"
6. 
   Benchmarks & surveys

   27 February 2024
   Agency review & pitchingMarketing procurement

   Benchmark: Recommended POSM production companies

   WFA

   WFA member benchmark on recommended POSM production services across Europe

   Read more about "Benchmark: Recommended POSM production companies"
7. 
   Benchmarks & surveys

   27 February 2024
   Agency review & pitchingMarketing procurement

   Benchmark: Recommended packaging design agencies

   WFA

   WFA member benchmark on recommended packaging design agencies. 

   Read more about "Benchmark: Recommended packaging design agencies"
8. 
   Benchmarks & surveys

   26 February 2024
   Organisation & structure

   Benchmark: Internal brand communications and engagement

   WFA

   WFA member benchmark around tactics to help imbed a new brand strategy within their global organisation.

   Read more about "Benchmark: Internal brand communications and engagement"
9. 
   Benchmarks & surveys

   29 January 2024
   Agency review & pitchingGamingMarketing procurement

   Benchmark: recommended sponsorship activation partners

   WFA

   WFA member benchmark on recommended sponsorship activation partners, specifically landing in gaming, music and activating rights in…

   Read more about "Benchmark: recommended sponsorship activation partners"
10. 
    Benchmarks & surveys

    20 December 2023
    Consumer insight

    Benchmark: Measuring the ROI of the Insights function

    WFA

    WFA member benchmark on the importance of demonstrating the return of investment (ROI) of Insights & Analytics function.

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11. 
    Benchmarks & surveys

    20 December 2023
    Consumer insightData & analytics

    Benchmark: Consumer Intimacy Programs

    WFA

    WFA member benchmark on perspectives on Consumer Intimacy Programs

    Read more about "Benchmark: Consumer Intimacy Programs"
12. 
    Benchmarks & surveys

    20 December 2023
    Consumer insight

    Benchmark: Insights Core Competencies

    WFA

    WFA member benchmark on the key skills insights leaders are focusing on

    Read more about "Benchmark: Insights Core Competencies"