Posts about Americas

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1. 
   Event reports

   24 July 2019
   Digital policyFood marketingMarketing to childrenData collection & privacy

   RAC Programme meeting overview (July 2019)

   WFA

   Overview of the Responsible Advertising and Children (RAC) Programme meeting held on July 10th, 2019 in Washington D.C.

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2. 
   Guides & templates

   20 May 2019
   Self-regulationDiversity & Inclusion

   Handbook of good practices and responsibility for ending harassment in events

   ABA Brazil

   This document, originally produced in Portuguese and translated into English by the Brazilian Advertisers' Association (ABA),…

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3. 
   Reports & whitepapers

   18 September 2018
   Agency managementAgency remuneration & contractsMarketing procurement

   Remuneración de agencias Latam

   Diafano

   El presente estudio tiene como objetivo entregar una mirada actual a la forma en la que los anunciantes remuneran a sus agencias en…

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4. 
   Guides & templates

   10 July 2018
   Agency managementAgency remuneration & contracts

   Código de buenas prácticas en licitaciones de agencias de publicidad (PERU)

   ANDA Peru, APAP

   El presente Código tiene como objetivo facilitar los procesos comerciales de Licitaciones entre Anunciantes y Agencias de…

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5. 
   Event reports

   4 July 2018
   ProgrammaticDigital policyData collection & privacy

   DGX meeting overview (June 2018)

   WFA

   Overview of the Digital Governance Exchange (DGX) meeting held on June 28 2018 in New York.

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6. 
   Benchmarks & surveys

   10 May 2017
   ChannelsMedia governanceMarketing operationsMarketing procurement

   Benchmark on Scatter vs Upfront: US TV Market

   WFA

   WFA member benchmark. For additional details, please log in.

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7. 
   Benchmarks & surveys

   13 January 2016
   Agency review & pitchingMarketing procurement

   Benchmark on Decentralised Media Agency Recommendations

   WFA

   WFA benchmark conducted for a member interested in finding media agencies in several key geographies.

   Read more about "Benchmark on Decentralised Media Agency Recommendations"
8. 
   Benchmarks & surveys

   9 June 2015
   Agency evaluation & performanceAgency review & pitchingIntegrated marketing

   Benchmark on recommended global content agencies

   WFA

   WFA Benchmark on global content agencies, conducted for a member looking for recommended agencies with global capabilities and…

   Read more about "Benchmark on recommended global content agencies"
9. 
   Benchmarks & surveys

   1 June 2015
   Agency remuneration & contractsMarketing procurement

   Benchmark on media agency rate

   WFA

   Benchmarked media agency rates by role for Germany, UK and US.

   Read more about "Benchmark on media agency rate"
10. 
    Benchmarks & surveys

    28 April 2015
    Agency managementAgency review & pitchingIntegrated marketingMarketing procurement

    Benchmark on Recommended Experiential Agencies in Mexico

    WFA

    Benchmark on Recommended Experiential Agencies in Mexico.

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11. 
    Benchmarks & surveys

    10 February 2015
    Media governanceAgency rostersOrganisation & structure

    Survey on media management in the US

    WFA

    Survey on client-side media management in the US, including the level of optimisation the market allows, the prevalence of media…

    Read more about "Survey on media management in the US"