Related content
-
Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingValue at the time of the virus
Read more about "Value at the time of the virus"Marketing procurement can help brands and their agencies in this rapidly-changing environment. Laura Forcetti, WFA’s Global…
-
Agency evaluation & performanceAgency review & pitchingAgency rostersCreativityBenchmark: Creative agencies in EMEA and APAC
Read more about "Benchmark: Creative agencies in EMEA and APAC"This WFA member benchmark covers recommendations for creative agencies in EMEA and APAC.
-
Agency evaluation & performanceAgency review & pitchingMarketing procurementBenchmark: Strategic Design Agencies
Read more about "Benchmark: Strategic Design Agencies"This WFA member benchmark examines how members are working with strategic design agencies.
-
Agency evaluation & performanceAgency review & pitchingMarketing procurementBenchmark: Measuring your agency creative effectiveness
Read more about "Benchmark: Measuring your agency creative effectiveness"This WFA member benchmark covers best practices for evaluating agency creative effectiveness.
-
Agency managementAgency review & pitchingHow a good scope of work program can benefit an organisation
Read more about "How a good scope of work program can benefit an organisation"Our strategic partners at Decideware have created a guide on the values, creation and implementation of a high quality scope of work…
-
Agency managementAgency review & pitchingLong-term agency partnership is better than short-term fling
Read more about "Long-term agency partnership is better than short-term fling"Companies can see the advantages of long-term agency relationships but they often behave in a way that makes this hard to deliver,…
-
Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rostersTrue partnership requires a change of approach from advertisers and agencies
Read more about "True partnership requires a change of approach from advertisers and agencies"Long-term relationships require fair balance between scope and budget
-
Agency review & pitchingMajor media pitches in 2019
Read more about "Major media pitches in 2019"These two documents developed by Comvergence provide overviews of the major concluded & ongoing global/multi-country media…
-
Agency evaluation & performanceAgency managementAgency review & pitchingItaly launches manual for tenders and client-agency relationships
Read more about "Italy launches manual for tenders and client-agency relationships"UPA’s new guide aims to help marketers foster transparent, honest and long-lasting partnerships
-
Agency managementAgency review & pitchingBenchmark: Event & Experimental Agencies (Australia)
Read more about "Benchmark: Event & Experimental Agencies (Australia)"This benchmark asked our members for a recommendation on Event/Experiential Agency in Australia.
-
Agency managementAgency remuneration & contractsAgency review & pitchingOrganisation & structureEffective Agency Management
Read more about "Effective Agency Management"Study on global effective agency management looks at what agency management currently looks like, what are the issues arising, and…
-
Agency review & pitchingDigital transformationMarketing operationsBenchmark: Naming Agency recommendations
Read more about "Benchmark: Naming Agency recommendations"WFA member benchmark on naming agency recommendations.