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WFA benchmark conducted for a member interested in finding suppliers across each region (or w/w) who are able to help with…
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WFA benchmark looking at the specialist digital video vendors used by members.
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WFA surveyed members on the the subject of media agency remuneration in Q4 2015.
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This document was designed as a means to benchmark thoughts and actions in relation to marketing in ASEAN. It contains consolidated,…
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A WFA benchmark on the use of e-auctions and e-sourcing with marketing communications suppliers, focusing on processes, tools and…
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A survey investigating which marketing departments are primarily responsible for contracts and MSAs, how the terms are communicated…
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Agency review & pitchingMarketing procurement
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WFA benchmark conducted for a member interested in finding media agencies in several key geographies.
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Agency evaluation & performanceAgency remuneration & contractsMarketing procurement
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Survey in partnership with ID Comms on best-in-class media procurement: prevalence of Media Leadership Councils, how paid media is…
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Agency remuneration & contractsAgency review & pitchingMarketing procurement
Benchmark on Recommended agency fee negotiators in Asia
WFA benchmark conducted for a member looking for recommendations on suppliers for agency fee negotiations in APAC.
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ChannelsInfluencersInfluencers
Building Social Communities
What are the key forces behind successful social communities, how to systematically nurture them for consumer to consumer advocacy,…