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Agency managementAgency remuneration & contractsMarketing procurement
Benchmark on Production Pre-payments
WFA member benchmark. For additional details, please log in.
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Agency management
WFA talks Better Marketing: The future of the agency model
At Cannes Lions 2018, global CMOs shared their views on the future of the agency model: Raja Rajamannar (Mastercard), Syl Saller…
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Agency managementAgency remuneration & contracts
Código de buenas prácticas en licitaciones de agencias de publicidad (PERU)
El presente Código tiene como objetivo facilitar los procesos comerciales de Licitaciones entre Anunciantes y Agencias de…
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Agency evaluation & performanceAgency managementAgency remuneration & contractsIntegrated marketingMarketing operations
Survey on Influencer Marketing
WFA member survey. For additional details, please log in.
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Agency management
Notes from the beach: the evolution of partnerships
No matter how much rosé-fuelled backslapping, any event which brings partners together to champion and elevate creativity and…
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Ad fraud & verificationAudience measurementDigital policyAd blockingSelf-regulationValue of advertisingAgency managementBrand purposeBrand reputationData collection & privacy
Global Media Charter
The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing…
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InfluencersInfluencersMarketing procurement
Webinar: A strategic global sourcing approach to influencer content production
As influencer marketing production options increase, available tools multiply, and the competitive marketplace becomes more…
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Agency evaluation & performanceConsumer insightData & analytics
Tutorial Key Performance Indicator
Commissioned by UPA – the Italian Advertisers association, this document aims to support advertisers in quantifying …
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Agency evaluation & performanceAgency managementAgency review & pitchingAgency rostersMarketing procurementOrganisation & structure
Survey on The Future of Agency Rosters
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ChannelsAgency managementAgency review & pitchingMarketing capabilities
Benchmark on Ecommerce capabilities
WFA member benchmark. For additional details, please log in.
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Agency review & pitchingConsumer insight
Benchmark: Agency recommendation, India: Lifestyle communications/quantitative product research
This WFA member benchmark covers recommendations for agency partners in India that either specialise in new product concept…
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Media governanceMedia transparencyAgency rosters
Media Forum Meeting Overview (April 2018, New York)
Overview of the Media Forum held in April 2018 in New York City.