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Agency managementAgency rosters
Designing for integration: Global marketing communications organisation research
This report explores global marcomms structures, roles and capabilities of client-side marketers. The survey questions and the…
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Agency remuneration & contractsIntegrated marketing
Recommended law firms with global agency contract drafting experience
This benchmark gathers recommendations from WFA members on law firms with specialist experience with global agency contracts.
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Agency evaluation & performanceAgency managementAgency review & pitching
Italy launches manual for tenders and client-agency relationships
UPA’s new guide aims to help marketers foster transparent, honest and long-lasting partnerships
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InfluencersInfluencers
The Netherlands publishes influencer marketing guide and checklist
New white paper produced by bvA’s taskforce on influencer marketing
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Marketing procurement
Webinar: Rights Management & Asset Optimisation
In this webinar, Advertising Production Resources (APR) will discuss rights associated with specific elements of production along…
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Agency management
Webinar: More effective agency management
In this webinar, we review some of the key findings from our recent study on global effective agency management, with an aim to shed…
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Agency managementAgency review & pitching
Benchmark: Event & Experimental Agencies (Australia)
This benchmark asked our members for a recommendation on Event/Experiential Agency in Australia.
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Agency managementAgency remuneration & contractsAgency review & pitchingOrganisation & structure
Effective Agency Management
Study on global effective agency management looks at what agency management currently looks like, what are the issues arising, and…
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Agency review & pitchingDigital transformationMarketing operations
Benchmark: Naming Agency recommendations
WFA member benchmark on naming agency recommendations.
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Agency managementAgency rostersMarketing procurement
Survey on Global Agency Relations Management: roles & responsibilities
WFA member survey. For more details, please log in.
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Agency managementAgency remuneration & contracts
Advertising production payment guidelines
This reference guide produced by APR offers current best practices and industry trends regarding advertising production payments…
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Agency remuneration & contractsMarketing procurement
Benchmark: Media SLAs & transparency
This WFA member benchmark covers how brands are dealing with issues in relation to SLAs (Service Level Agreements) that media…