Posts about Agencies & Partners

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  1.    Getting peak performance from evaluation
    Agency evaluation & performance

    Getting peak performance from evaluation

    Brands need to get the very best out of their agency partners and the right evaluation process is proven to add value. Laura…

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  2.    Webinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis
    Agency evaluation & performanceAgency managementMarketing procurement

    Webinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis

    In this interactive panel and clinic, experts discuss the expected Covid-19 impact on global agency remuneration models, and how you…

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  3.    Webinar: Client-agency performance evaluations: the agency view
    Agency evaluation & performanceAgency remuneration & contractsMarketing procurement

    Webinar: Client-agency performance evaluations: the agency view

    One of the most valuable tools an advertiser has to elevate their client-agency relationship and performance is a formal agency…

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  4.    Client-agency performance evaluations: the agency view
    Agency evaluation & performanceAgency managementMarketing procurement

    Client-agency performance evaluations: the agency view

    This survey examined client-agency performance evaluation programs from the perspective of the agency side.

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  5.    Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis
    Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingOrganisation & structure

    Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis

    As the COVID-19 pandemic continues to unfold, how should your agency partnerships adapt and evolve? What are the major challenges…

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  6.    Webinar: How transcreation can give a local edge to global messages
    Marketing procurementOrganisation & structure

    Webinar: How transcreation can give a local edge to global messages

    How to optimise content production globally while remaining relevant and effective locally.

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  7.    Benchmark: Calculation methods for social media savings
    Agency remuneration & contractsMarketing procurement

    Benchmark: Calculation methods for social media savings

    This member benchmark examines calculation methods for social media savings.

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  8.    Sourcing Forum meeting overview (May 2020)
    Agency managementAgency review & pitchingMarketing procurementOrganisation & structure

    Sourcing Forum meeting overview (May 2020)

    Overview of the Sourcing Forum held remotely on May 7th, 2020.

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  9.    Benchmark: Recommended global social media agencies
    Agency managementInfluencersInfluencersIntegrated marketingOrganisation & structure

    Benchmark: Recommended global social media agencies

    This WFA benchmark gathered recommendations for global social media agencies.

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  10.    Webinar: A Marketer's guide to digital ad fraud
    Ad fraud & verificationDigital policyMarketing technologyBrand reputationMarketing operationsMarketing technologyMarketing effectivenessMarketing technology

    Webinar: A Marketer's guide to digital ad fraud

    This webinar with Integral Ad Science covers a comprehensive guide to digital ad fraud, especially in APAC.

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  11.    CMO Forum meeting overview (April 2020)
    Agency managementOrganisation & structure

    CMO Forum meeting overview (April 2020)

    Overview of the CMO Forum held remotely on April 30, 2020.

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  12.    Survey: Maintaining good agency relationships during & after Covid-19 (China specific)
    Agency managementMarketing procurementOrganisation & structure

    Survey: Maintaining good agency relationships during & after Covid-19 (China specific)

    This survey of WFA members covers how brands were managing their agency relationships in China during and after the Covid-19…

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