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Agency evaluation & performance
Getting peak performance from evaluation
Brands need to get the very best out of their agency partners and the right evaluation process is proven to add value. Laura…
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Agency evaluation & performanceAgency managementMarketing procurement
Webinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis
In this interactive panel and clinic, experts discuss the expected Covid-19 impact on global agency remuneration models, and how you…
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Agency evaluation & performanceAgency remuneration & contractsMarketing procurement
Webinar: Client-agency performance evaluations: the agency view
One of the most valuable tools an advertiser has to elevate their client-agency relationship and performance is a formal agency…
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Agency evaluation & performanceAgency managementMarketing procurement
Client-agency performance evaluations: the agency view
This survey examined client-agency performance evaluation programs from the perspective of the agency side.
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Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingOrganisation & structure
Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis
As the COVID-19 pandemic continues to unfold, how should your agency partnerships adapt and evolve? What are the major challenges…
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Marketing procurementOrganisation & structure
Webinar: How transcreation can give a local edge to global messages
How to optimise content production globally while remaining relevant and effective locally.
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Agency remuneration & contractsMarketing procurement
Benchmark: Calculation methods for social media savings
This member benchmark examines calculation methods for social media savings.
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Agency managementAgency review & pitchingMarketing procurementOrganisation & structure
Sourcing Forum meeting overview (May 2020)
Overview of the Sourcing Forum held remotely on May 7th, 2020.
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Agency managementInfluencersInfluencersIntegrated marketingOrganisation & structure
Benchmark: Recommended global social media agencies
This WFA benchmark gathered recommendations for global social media agencies.
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Ad fraud & verificationDigital policyMarketing technologyBrand reputationMarketing operationsMarketing technologyMarketing effectivenessMarketing technology
Webinar: A Marketer's guide to digital ad fraud
This webinar with Integral Ad Science covers a comprehensive guide to digital ad fraud, especially in APAC.
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Agency managementOrganisation & structure
CMO Forum meeting overview (April 2020)
Overview of the CMO Forum held remotely on April 30, 2020.
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Agency managementMarketing procurementOrganisation & structure
Survey: Maintaining good agency relationships during & after Covid-19 (China specific)
This survey of WFA members covers how brands were managing their agency relationships in China during and after the Covid-19…