Posts about Agencies & Partners

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  1.    Spotlight: Media Contract Guidance in China
    Agency remuneration & contracts

    Spotlight: Media Contract Guidance in China

    This Webinar is for marketing, media and sourcing specialists who are responsible for Media Contracts and have a particular interest…

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  2.    Six partner predictions for 2021
    Media transparencyAgency managementAgency rostersMarketing capabilitiesMarketing operationsOrganisation & structure

    Six partner predictions for 2021

    Six of WFA’s strategic partners share their views on what will define marketing for the year…

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  3.    Benchmark: Agency collaboration
    Agency management

    Benchmark: Agency collaboration

    WFA member survey on KPIs, success factors and challenges for agency collaboration.

    Read more about "Benchmark: Agency collaboration"
  4.    10 Predictions for 2021
    Media governanceSelf-regulationMarketing capabilitiesMarketing operationsMarketing procurementOrganisation & structure

    10 Predictions for 2021

    It wouldn’t be the holidays without some crystal ball gazing. The WFA team predicts what will happen next year both in the…

    Read more about "10 Predictions for 2021"
  5.    Spotlight: The impact of the pandemic on the agency business
    Agency managementAgency remuneration & contractsMarketing procurement

    Spotlight: The impact of the pandemic on the agency business

    Structures, financial and predictions – what WFA members should watch out for.

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  6.    Sourcing Forum meeting overview (November 2020)
    Agency managementAgency rostersMarketing procurement

    Sourcing Forum meeting overview (November 2020)

    Overview of the Sourcing Forum held remotely on November 18, 2020.

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  7.    Sourcing’s diversity power
    Agency management

    Sourcing’s diversity power

    Marketing procurement can play a huge part in delivering a more diverse range of suppliers for brands and driving meaningful change.…

    Read more about "Sourcing’s diversity power"
  8.    Eco-Friendly Practices in Production
    Marketing procurement

    Eco-Friendly Practices in Production

    This Advertising Production Resources (APR) guide has been designed to help WFA members with developing eco-friendly practices…

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  9.    Benchmark: Digital Agencies(B2B) in South East Asia

    Benchmark: Digital Agencies(B2B) in South East Asia

    Member benchmark on Digital Agencies(B2B) in South East Asia 

    Read more about "Benchmark: Digital Agencies(B2B) in South East Asia"
  10.    Benchmark: Media Recruitment Agencies in Japan

    Benchmark: Media Recruitment Agencies in Japan

    Member benchmark on Media Recruitment Agencies in Japan

    Read more about "Benchmark: Media Recruitment Agencies in Japan"
  11.    UK ad industry launches initiative to tackle climate emergency
    Brand purpose

    UK ad industry launches initiative to tackle climate emergency

    Ad Net Zero aims to achieve net-zero emissions by 2030

    Read more about "UK ad industry launches initiative to tackle climate emergency"
  12.    Spotlight: Global Production - 2020 and beyond
    Agency managementMarketing procurement

    Spotlight: Global Production - 2020 and beyond

    As global marketers and procurement experts are trying to navigate the rapidly changing production landscape, it is important for…

    Read more about "Spotlight: Global Production - 2020 and beyond"