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Agency remuneration & contracts
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This Webinar is for marketing, media and sourcing specialists who are responsible for Media Contracts and have a particular interest…
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Media transparencyAgency managementAgency rostersMarketing capabilitiesMarketing operationsOrganisation & structure
Six partner predictions for 2021
Six of WFA’s strategic partners share their views on what will define marketing for the year…
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Agency management
Benchmark: Agency collaboration
WFA member survey on KPIs, success factors and challenges for agency collaboration.
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Media governanceSelf-regulationMarketing capabilitiesMarketing operationsMarketing procurementOrganisation & structure
10 Predictions for 2021
It wouldn’t be the holidays without some crystal ball gazing. The WFA team predicts what will happen next year both in the…
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Agency managementAgency remuneration & contractsMarketing procurement
Spotlight: The impact of the pandemic on the agency business
Structures, financial and predictions – what WFA members should watch out for.
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Agency managementAgency rostersMarketing procurement
Sourcing Forum meeting overview (November 2020)
Overview of the Sourcing Forum held remotely on November 18, 2020.
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Agency management
Sourcing’s diversity power
Marketing procurement can play a huge part in delivering a more diverse range of suppliers for brands and driving meaningful change.…
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Marketing procurement
Eco-Friendly Practices in Production
This Advertising Production Resources (APR) guide has been designed to help WFA members with developing eco-friendly practices…
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Benchmark: Digital Agencies(B2B) in South East Asia
Member benchmark on Digital Agencies(B2B) in South East Asia
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Benchmark: Media Recruitment Agencies in Japan
Member benchmark on Media Recruitment Agencies in Japan
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Brand purpose
UK ad industry launches initiative to tackle climate emergency
Ad Net Zero aims to achieve net-zero emissions by 2030
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Agency managementMarketing procurement
Spotlight: Global Production - 2020 and beyond
As global marketers and procurement experts are trying to navigate the rapidly changing production landscape, it is important for…