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Ad fraud & verificationAudience measurementDigital policyAd blockingSelf-regulationValue of advertisingAgency managementBrand purposeBrand reputationData collection & privacy
Global Media Charter
The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing…
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Ad fraud & verificationBrand safetyAd blockingBrand safety
Coalition for Better Ads: Feb 2018 State of play
The latest developments (Feb 2018) regarding the Coalition for Better Ads and the Better Ads Standards.
To view this…
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Programmatic
Major multinationals hike programmatic budgets while seeking greater control
WFA study finds increase of 11 percentage points expected 2017/18
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ProgrammaticDigital policyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing technology
Survey on the Future of Programmatic Media
WFA member survey. For additional details, please log in.
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Digital transformationMarketing technologyData & analyticsData collection & privacyData-driven marketingMarketing technology
Benchmark on Ad pre-testing
WFA member benchmark. For additional details, please log in.
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Ad fraud & verificationAudience measurementProgrammaticMedia measurementDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing effectivenessMarketing technology
Survey on Global Ad Viewability & Ad Fraud levels
WFA member benchmark. For additional details, please log in.
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Ad fraud & verificationBrand safetyBrand safetyAgency evaluation & performanceDigital transformationData & analyticsData-driven marketing
Survey on Online Advertising Effectiveness
WFA member survey. For additional details, please log in.
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Digital policyData collection & privacy
A marketer's guide to ePrivacy (2017)
An overview of some of the key elements of the proposed ePrivacy revision.
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Digital policyDigital transformationMarketing technologyData & analyticsData collection & privacyData-driven marketingMarketing technology
Recommendations to master data & tech (2017)
The Data & Technology workshops considered how organisations should be approaching their technology and programmatic model…
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ProgrammaticMedia measurementAgency evaluation & performanceAgency remuneration & contractsData & analytics
Programmatic management fee benchmarking
WFA member benchmark. For additional details, please log in.
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Digital transformationData & analytics
Five step process to Data Driven Marketing (2017)
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Digital transformationConsumer insightData-driven marketing
10 steps to close the gap between digital consumers and businesses