Posts about Ad tech

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1. 
   Videos & webinars

   17 January 2020
   ProgrammaticMarketing operationsOrganisation & structure

   Webinar: In-housing Programmatic Media Success

   WFA, Infectious Media

   This webinar covers how to make the decision on what model of in-housing is best for your business. In addition, it covers how the…

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2. 
   Benchmarks & surveys

   20 December 2019
   Digital policyData collection & privacy

   DGX Benchmark: CCPA and online behavioural advertising

   WFA

   This WFA member benchmark covers how members are reacting to the California Consumer Privacy Act (CCPA) and its impact on online…

   Read more about "DGX Benchmark: CCPA and online behavioural advertising"
3. 
   Event reports

   11 December 2019
   Brand safetyDigital policyBrand safetySelf-regulationData collection & privacy

   DGX meeting overview (November 2019)

   WFA

   Overview of the Digital Governance Exchange (DGX) meeting held on 14 November, 2019 in London.

   Read more about "DGX meeting overview (November 2019)"
4. 
   OpinionsVideos & webinars

   8 December 2019
   Marketing technologyMarketing technology

   Can blockchain solve some of marketing’s biggest problems?

   Greg Paull, Co-founder & Principal, R3

   The lack of transparency, fraud, brand safety and privacy are costing marketers billions each year. In a recent WFA webinar, R3's…

   Read more about "Can blockchain solve some of marketing’s biggest problems?"
5. 
   Benchmarks & surveys

   25 November 2019
   Digital policyData collection & privacy

   Privacy compliance for cookies, pixels and other types of tracker (2019)

   WFA

   This survey examines how WFA members are managing the issue of privacy compliance for cookies, pixels and other trackers, the level…

   Read more about "Privacy compliance for cookies, pixels and other types of tracker (2019)"
6. 
   Videos & webinars

   19 November 2019
   Marketing technologyMarketing technology

   Webinar: Blockchain in Marketing

   WFA, R3

   During this webinar you can hear from Greg Paull, Principal & Co-Founder, R3, as he offers a global overview of the current…

   Read more about "Webinar: Blockchain in Marketing"
7. 
   Event reports

   9 September 2019
   Brand safetyProgrammaticDigital policyBrand safetyData collection & privacy

   DGX meeting overview (September 2019)

   WFA

   Overview of the Digital Governance Exchange (DGX) meeting held on September 5th, 2019 in New York

   Read more about "DGX meeting overview (September 2019)"
8. 
   Event reports

   27 June 2019
   Ad fraud & verificationMedia governanceProgrammatic

   Media Forum Meeting Overview (June 2019, Shanghai)

   WFA

   Overview of the Media Forum held on June 27th, 2019 in Shanghai

   Read more about "Media Forum Meeting Overview (June 2019, Shanghai)"
9. 
   Benchmarks & surveysReports & whitepapers

   4 April 2019
   Audience measurementProgrammaticDigital transformationMarketing technologyMarketing technology

   APAC Programmatic Maturity Report 2018

   WFA, Infectious Media

   WFA member report. For additional details, please log in.

   Read more about "APAC Programmatic Maturity Report 2018"
10. 
    Reports & whitepapers

    16 October 2018
    Digital policyMarketing to childrenData collection & privacyData-driven marketing

    Digital Advertising to children under GDPR

    WFA, SuperAwesome

    Under the EU General Data Protection Regulation (GDPR), companies engaging with kids online require parental consent for the…

    Read more about "Digital Advertising to children under GDPR"
11. 
    Event reports

    6 October 2018
    ProgrammaticDigital policyMarketing technologyData collection & privacyMarketing technology

    DGX meeting overview (September 2018)

    WFA

    Presentations and meeting overview from WFA's Digital Governance Exchange (DGX) meeting on 6 September 2018 in London.

    Read more about "DGX meeting overview (September 2018)"
12. 
    Event reports

    3 October 2018
    ProgrammaticDigital policyData collection & privacy

    DGX meeting overview (October 2018)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held on 3 October 2018 in Singapore.

    Read more about "DGX meeting overview (October 2018)"